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Satnav Supper: Ordering Your Food Via SatNav

 
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RobBrady
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PostPosted: Thu Mar 01, 2012 8:58 pm    Post subject: Satnav Supper: Ordering Your Food Via SatNav Reply with quote

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Thanks to developments in Japan, drivers could soon be getting their hands on their hamburgers much quicker by ordering it through their satnav system.

According to the Telegraph, a highly advanced in-car "Intel Transport System" (ITS), which is already being used in Japan for navigation, will now use wireless to allow drivers or their passengers to select items off a Mcdonald's menu thus allowing them to order their dinner before they physically reach the establishment.

The function is only available when drivers are within a set distance (of a couple of kilometres) of the restaurant, with the options chosen on the satnav screen relayed through the ITS network to the relevant establishment.

If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive.

McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines.

Whilst the system is initially going to be trialled in Japan - with the first test of the system planned for next month - a more widespread implementation is expected with ITS UK eager to introduce a similar system on British roads.
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Robert Brady
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Guivre46
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PostPosted: Thu Mar 01, 2012 11:48 pm    Post subject: Re: Satnav Supper: Ordering Your Food Via SatNav Reply with quote

News Team wrote:
McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines.


Oh, no money changed hands then? Who'd have thought food could get even faster?
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Mike R [aka Wyvern46]
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RobBrady
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PostPosted: Fri Mar 02, 2012 11:38 am    Post subject: Re: Satnav Supper: Ordering Your Food Via SatNav Reply with quote

Guivre46 wrote:
Oh, no money changed hands then?

Possibly, but not necessarily so. If the trial works well, both companies could profit substantially from it, so it could have been a freebie.
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MaFt
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PostPosted: Fri Mar 02, 2012 11:54 am    Post subject: Reply with quote

I actually quite like this idea although without paying up front I can see it being abused!

Having said that, I think a better way to carry it out would be a mobile website that hooks into any device's GPS location rather than a navigation device - we've already got lots of silly stuff on a NAVIGATION device Wink

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JG
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PostPosted: Thu Mar 08, 2012 8:31 pm    Post subject: Reply with quote

I think they have a long way to go.

I would be more impressed if they could deliver the Big Mac into your car via your gps device ......
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GerryC
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PostPosted: Thu Mar 08, 2012 10:59 pm    Post subject: Re: Satnav Supper: Ordering Your Food Via SatNav Reply with quote

News Team wrote:
If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive.

I read this as meaning that you did have to pay. It's just a question of paying as you order or on collection (no pay, no grub). Swiping a NFC enabled phone/card when picking up the burger is already available.

Sorry, I've got an image in my head of a non-stop drive-thru where everything is dropped through the sunroof as you pass by. Confused

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Darren
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PostPosted: Fri Mar 09, 2012 8:53 am    Post subject: Reply with quote

And it's not technically difficult to do, even without NFC.

PizzaExpress allow you to pay for your restaurant meal using a smartphone and a PayPal account. MacD's could offer the same service, load the app, order your food, make your payment and then join the drive-in queue.

The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food!
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MaFt
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PostPosted: Fri Mar 09, 2012 5:54 pm    Post subject: Reply with quote

Darren wrote:
The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food!


They're my calories and I will spend them how I please!
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JG
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PostPosted: Sun Mar 11, 2012 1:26 am    Post subject: Reply with quote

Deliveries can take on a new meaning. With the new tech on your phone, you can be "found".

So after you order...... 10 minutes later I can see the pizza delivery boy on his motor bike, delivering you your pizza at 70 mph in the fast lane, with Mr Stobart closing in on him from behind...........
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