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Satnav Supper Ordering Your Food Via SatNav
Article by: rob brady
Date: 1 Mar 2012
Thanks to developments in Japan, drivers could soon be getting their hands on their hamburgers much quicker by ordering it through their satnav system.
According to the Telegraph, a highly advanced in-car "Intel Transport System" (ITS), which is already being used in Japan for navigation, will now use wireless to allow drivers or their passengers to select items off a Mcdonald's menu thus allowing them to order their dinner before they physically reach the establishment.
The function is only available when drivers are within a set distance (of a couple of kilometres) of the restaurant, with the options chosen on the satnav screen relayed through the ITS network to the relevant establishment.
If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive.
McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines.
Whilst the system is initially going to be trialled in Japan - with the first test of the system planned for next month - a more widespread implementation is expected with ITS UK eager to introduce a similar system on British roads.
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| Comments
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 Posted by Guivre46 on Thu Mar 01, 2012 10:48 pm |
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| News Team Wrote: | | McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines. |
Oh, no money changed hands then? Who'd have thought food could get even faster?
Mike R [aka Wyvern46]
Go 530T - unsupported
Go550 Live [not renewed]
Kia In-dash Tomtom |
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| Posted by RobBrady on Fri Mar 02, 2012 10:38 am |
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| Guivre46 Wrote: | | Oh, no money changed hands then? |
Possibly, but not necessarily so. If the trial works well, both companies could profit substantially from it, so it could have been a freebie.
Robert Brady |
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| Posted by MaFt on Fri Mar 02, 2012 10:54 am |
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I actually quite like this idea although without paying up front I can see it being abused!
Having said that, I think a better way to carry it out would be a mobile website that hooks into any device's GPS location rather than a navigation device - we've already got lots of silly stuff on a NAVIGATION device 
MaFt
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| Posted by JG on Thu Mar 08, 2012 7:31 pm |
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I think they have a long way to go.
I would be more impressed if they could deliver the Big Mac into your car via your gps device ......
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| Posted by GerryC on Thu Mar 08, 2012 9:59 pm |
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| News Team Wrote: | | If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive. |
I read this as meaning that you did have to pay. It's just a question of paying as you order or on collection (no pay, no grub). Swiping a NFC enabled phone/card when picking up the burger is already available.
Sorry, I've got an image in my head of a non-stop drive-thru where everything is dropped through the sunroof as you pass by. 
Gerry
Gerry
TomTom730T
Cameralert for Android
Brodit ProClip mount |
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| Posted by Darren on Fri Mar 09, 2012 7:53 am |
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And it's not technically difficult to do, even without NFC.
PizzaExpress allow you to pay for your restaurant meal using a smartphone and a PayPal account. MacD's could offer the same service, load the app, order your food, make your payment and then join the drive-in queue.
The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food!
Darren Griffin |
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| Posted by MaFt on Fri Mar 09, 2012 4:54 pm |
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| Darren Wrote: | | The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food! |
They're my calories and I will spend them how I please!
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| Posted by JG on Sun Mar 11, 2012 12:26 am |
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Deliveries can take on a new meaning. With the new tech on your phone, you can be "found".
So after you order...... 10 minutes later I can see the pizza delivery boy on his motor bike, delivering you your pizza at 70 mph in the fast lane, with Mr Stobart closing in on him from behind...........
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