MiTAC Europe announces strategic partnership with Paramount Pictures UK
 
London, April 16th – MiTAC Europe has today announced a strategic partnership with Paramount Pictures UK to promote this summer’s blockbuster, Star Trek Into Darkness, through its Mio and Navman brands. The partnership will see Star Trek Into Darkness branding appear on Navman device packaging, and at Point-of-Sale and gondola ends at Halfords. Customers will also have the opportunity to win hundreds of prizes, including a once in a lifetime family holiday for four to Orlando, Florida.
 
The competition, which launches on April 16th 2013 and will run until May 31th 2013, will give Mio e-shop, Halfords and Halfords.com customers the chance to compete for a range of exclusive Star Trek prizes. All Mio e-shop customers have to do is spend a minimum of £20 (excluding shipping costs) and they will receive a confirmation email which provides a link to a special microsite, where they must then answer two questions. Halfords and Halfords.com customers will be asked to visit www.mio.com/startrekintodarkness to enter the competition.

By registering their purchase and then by answering the first competition question correctly, customers will be in with a chance to win one of 500 exclusive instant Star Trek prizes. By answering the second question they will also automatically be entered into the competition for the holiday for four to Orlando, Florida.
 
MiTAC Europe will also be running competitions through its Mio social media channels, giving followers a chance to win exclusive Star Trek merchandise. The first competition will launch on 16th April on the Mio UK Facebook and Twitter pages.

Natasha Bartlett-Twivey, UK and Ireland marketing manager at MiTAC Europe said, “We are known for GPS products that are packed with useful features at a fair price. However, we are always looking to add value to our devices and believe partnership on a huge blockbuster film like Star Trek Into Darkness does just that. It will give our customers a fantastic opportunity to win unique prizes, be part of a hotly anticipated film launch and really helps our product stand out from the competition.”

As part of MiTAC Europe’s support of the British Heart Foundation, there is also a 15% discount on all Mio products for British Heart Foundation London to Brighton riders.

For more information, visit http://eu.mio.com/en_gb/startrekintodarkness/index.htm.

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Comments Posted by taits on Mon Apr 29, 2013 4:32 pm Having to purchase something in order to enter a sweeps or contest is illegal in many states in the USA. I have not gone to the website to check if another methods is available but it is food for thought.   Posted by MaFt on Mon Apr 29, 2013 10:01 pm taits Wrote: Having to purchase something in order to enter a sweeps or contest is illegal in many states in the USA. I have not gone to the website to check if another methods is available but it is food for thought. Good job it's just a European promotion then ;) MaFt   Posted by Andy_P on Mon Apr 29, 2013 11:40 pm I think it's illegal in the UK too. But there's usually some small print that says you can send an SAE to some address to apply as well. EDIT: A quick Google and I may be wrong... Quote: The Gambling Act 2005 states that "payment" includes paying money (or money's worth) or paying more for something to reflect the opportunity to enter the competition. So someone who buys a packet of soap powder which directs buyers to a website competition will be treated as paying to enter that competition if the soap powder costs more than an equivalent non-promotional packet. However if promotional and non-promotional packs cost the same, there will be no payment. It will therefore no longer be necessary to specify a "no purchase necessary" alternative route where a product giving a right to enter a competition is sold at its normal price. (http://www.out-law.com/page-6780) There's also another "loophole" if the questions demand a reasonable amount of skill to answer. "Settling in nicely" ;-)   Posted by taits on Tue Apr 30, 2013 12:24 am I believe in Canada they have the "skill" entry ability. One I saw years ago was simple. Either way its a form of extortion.   Posted by MaFt on Tue Apr 30, 2013 11:32 am taits Wrote: Either way its a form of extortion. I think that's a bit extreme... no one is being forced to enter the competition or buy a satnav... MaFt   Posted by taits on Tue Apr 30, 2013 1:40 pm Maybe, but the requirement for it is met; you need to purchase something in order to get the entry. I agree no one is 'forced' for participate in the sweeps\contest, but if one wants to do so, guess what they need to buy a product. The word Intimidation could also be used.... I have no plans to do it but I'm sure there are many who may anyway. Perhaps hidden somewhere in the 'rules' is a mail in option. but like electronic entries they 'sometimes' get garbled, lost or just plain missing.   Posted by peterc10 on Tue Apr 30, 2013 6:46 pm I think your logic is wrong. It is not extortion or intimidation, because you are not forced into doing anything. It is for you decide whether or not you want to enter a competition. When you want to do something, whether it is entering a competition or anything else, you are often required to pay some money to do so. But that does mean it is extortion or intimidation. By your logic if I want to fly to the Seychelles for a holiday the airline is guilty of extortion and intimidation by demanding that I buy a ticket! And the hotel is just as guilty when they say I have to pay for the room! Peter HTC Sensation Sygic GPS for Europe (No more TT "support"!) Copilot for USA Bury CC9060 bluetooth car kit & Brodit mount   Posted by M8TJT on Tue Apr 30, 2013 7:18 pm Well the latest skill based competition (lottery) on The Cube: Q How many wheels on a tricycle? A. 1 B. 2 C. 3 Phone calls only cost £1.03 from a landline, but mobiles will be considerably more. How's that for a bit simple. Still needs skill and knowledge though   Posted by Oldboy on Tue Apr 30, 2013 7:43 pm M8TJT Wrote: Well the latest skill based competition (lottery) on The Cube: ... I thought it was The Chase. Anyway I want to win the Lottery, but I'm not going to be coerced into buying a ticket. Richard TT 910 V7.903: Europe Map v1045 TT Via 135 App 12.075: Europe Map v1120   Posted by M8TJT on Tue Apr 30, 2013 10:39 pm You are of course right OB. The cube has that really difficult one that is set up especially for the deaf or blind   Posted by Oldboy on Wed May 01, 2013 4:33 am M8TJT Wrote: The cube has that really difficult one ... Richard TT 910 V7.903: Europe Map v1045 TT Via 135 App 12.075: Europe Map v1120   Click here to view more comments...