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Redflex appoints General Manager of UK and Europe

Article by: Mike Barrett
Date: 13 Nov 2014

The Redflex business has been increasing in the UK and Europe, particularly with the roll out of the new HADECS systems on the UK Managed Motorways. The UK Home Office approved the use of these cameras in 2014 resulting in three orders for installation and operation support of these systems worth $4.2 million. With an increasing trend towards managed motorways the HADECS system represents a significant growth area for the company.

With this in mind Redflex has appointed Simon Pickup as General Manager of UK and Europe. Simon has been with Redflex for ten years and has previously been the General Manager for Redflex in the Middle East and responsible for the implementation of the mobile speed camera program in New South Wales, Australia.

Extract from Redflex media communication:
For the last few years, Redflex has been working with the UK highway authority, Highways Agency Digital Enforcement Camera System (HADECS), to introduce variable speed enforcement cameras on major UK roads. Redflex received Home Office approval for the cameras during FY14 and has since received three orders for approximately $4.2 million, with anticipated recurring maintenance fees to follow.

These are important orders for building the business in the UK, a priority geography for future growth. To ensure these and other opportunities in that market are appropriately addressed, Simon Pickup has been appointed to the role of General Manager of UK and Europe, with responsibility for Sales and Operations in those markets. Simon has previously been responsible for our operations in Saudi Arabia, and more recently the roll-out of the mobile speed program in NSW.

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