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Ford Partners With what3words

Article by: Darren Griffin
Date: 26 Feb 2019

Ford has announced that it is to partner with UK Tech Startup what3words. The partnership will allow millions of Ford drivers in Europe and North America to use what3words location technology to help them navigate using Ford’s SYNC3 infotainment platform. This is the first partnership with a volume car-maker and means drivers can enter precise destinations by voice or text input easier, faster and with fewer errors than ever before. It also enables them to navigate to any spot on the planet; including those without an address.

We've covered what3words a number of times, simply put it divides the entire planet into 57 trillion 3m x 3m squares, assigning each square a random three-word address. For example, if you want to find your way to a specific place in the Gobi desert, what3words may tell you that its address is “departed.rumbled.awaiting”. Move a few meters to the left, and the three-word address will change. It's a superbly simple system and allows you to easily pass on a location where traditional postcodes aren't an option and Lat/Lon too complex and confusing.

The initial rollout will enable Ford drivers to connect the free what3words app(available on iOS or Android) to their vehicle via their SYNC 3 infotainment platform. They can then input a 3 word address by voice or text, in 6 languages, and navigate to that precise 3m x 3m square. Drivers can find the 3 word address on website contact pages, guidebooks and business cards – wherever they’d find a regular street address.

Also worthy of note for PocketGPSWorld readers, we also support what3words on our mobile POI page at https://www.pocketgpsworld.com/mobilepoi. Using our mobile site you can search for any of the POIs in our database (i.e. Your nearest Ford dealer) and get a what3words address to input into your Ford's SYNC 3 platform.

Source: Ford.co.uk

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Posted by robertallinson on Wed Feb 27, 2019 6:16 am Reply with quote

Hii good news for uk the collaboration between Ford and what3words. we are using this navigation technology in NewYork i live in New York near Rite Way Towing New York i have some friends in UK we were discussing the same thing a few weeks ago now finally it happened thanks again both of ford and what3words

Posted by Darren on Wed Feb 27, 2019 8:30 am Reply with quote


Thanks to @MikeBookham over on Twitter who pointed out Mercedes have supported what3words for some time.

So Ford's claim to be the first 'volume' car manufacturer supporting the service is incorrect.

Darren Griffin - Editor

Posted by AliOnHols on Wed Feb 27, 2019 12:53 pm Reply with quote

I wondered which three words would be good to have as an address, the first ones I came up with were ///watch.this.space.

That location is a back garden in Ohio. Wouldn't it be great if they were planning something special on that piece of land?

Edit by AoH - California not Ohio, Wink

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Posted by Darren on Wed Feb 27, 2019 1:01 pm Reply with quote

It's a shame they didn't allow you to reserve them, for a small fee even. Could have made a killing!

Darren Griffin - Editor

Posted by MaFt on Wed Feb 27, 2019 2:26 pm Reply with quote

Darren Wrote:
It's a shame they didn't allow you to reserve them, for a small fee even. Could have made a killing!

maft.lives.here (is fine until I move house and have to pay them $500 to update the location!)

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