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News: Navman set to exit the market

pocketgpsworld.comIt seems that Navman are about to exit the satnav market.

A company insider has told PocketGPSWorld that the next range of PNDs released will be the last to bear the Navman brand name.

After that, the next range to be launched will be branded Mio. Interestingly, Mio will be using re-badged Magellan software on this new range rather than Navman's SmartST/Spirit OS.

For those of us whose first true street navigation device was a Navman GPS sleeve coupled with a Compaq iPaq this comes as very sad news. Mio have struggled to find a niche in the extremely competitive satnav market. When they launched their first devices they chose to licence NavNGo's iGo software.

The purchase of Navman by Mio's parent company MiTAC in 2007 saw them move to the SmartST navigation engine much to the annoyance of many existing Mio owners. US company Magellan was sold to MiTAC in 2008.

Magellan has struggled to take any share of the UK satnav market and it remains to be seen how, or indeed if, MiTAC can turn that around if they were unable to do so using Navman's established brand name.

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Posted on Wednesday, May 26 @ 14:26:47 UTC by Darren Griffin

 
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