HP Sponsor Safety Cameras

Darren · Posted: Tue Oct 11, 2005 5:46 pm Post subject: HP Sponsor Safety Cameras

HP's marketing department must be suffering from a shortage of suitable marketing opportunities lately. How else would you explain their decision to 'sponsor' safety cameras!

As part of a safety initiative in Dubai, HP's logo will appear on all the cities safety cameras located on its notorious highways. Quite what message HP think this sends out is difficult to fathom. The 'drive safely' message is to be welcomed but the decision to associate themselves with a device that is almost uniquely loathed not just in Dubai but everywhere else is odd in the extreme and unlikely to improve their image amongst the populace at large!

So what do you think, if multi-nationals were to sponsor UK cameras what would your opinion be?
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Darren Griffin

Privateer · Posted: Tue Oct 11, 2005 6:06 pm Post subject: Re: HP Sponsor Safety Cameras

Nice going HP, you (allegedly) discontinue the iPAQ hx4700 and now you’re sponsoring speed cameras. Evil or Very Mad

I’ve 1, 2, … rather a few HP iPAQs and I’d hope my money would be better used than sponsoring a speed camera. How about just concentrating on further R&D and getting WM2005 out for the iPAQ hx4700! Evil or Very Mad

DriveSmart · Regular Visitor Joined: Sep 10, 2005 Posts: 60

I have some connections there shall we put together a database of locations for free? :D

MikeB · Posted: Tue Oct 11, 2005 8:31 pm Post subject:

Did anybody at HP with spare marketing budget think that sites like this could use some help?

We certainly wouldnt turn down the offer of the latest range of PDAs to test with... Laughing

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Mike Barrett

barryd · Posted: Tue Oct 11, 2005 9:42 pm Post subject:

So now drivers are going to slow down and look carefully every time they pass an HP advert. Is there method in their madness?
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Barry Davies

Spudson · Posted: Tue Oct 11, 2005 9:59 pm Post subject:

I seem to remember reading that Dubai appointed IBM to help them install GPS devices in every car to monitor usage and speeding.

Perhaps it's HP's way of getting back at IBM!!

S

epoch · Occasional Visitor Joined: Jun 26, 2004 Posts: 36

Perhaps Durex could support Red Light cameras ?

Darren · Posted: Tue Oct 11, 2005 10:41 pm Post subject:

Oldboy · Posted: Tue Oct 11, 2005 10:58 pm Post subject:

@lexis · Posted: Wed Oct 12, 2005 1:24 am Post subject:

Excellent! Laughing

I just pblished a news on my website:
http://www.gpsandco.com/articles/newsitem.php?id=4188
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GPSAndCo, french website dedicated to GPS

ccsnet · Posted: Wed Oct 12, 2005 4:38 pm Post subject:

The world is going MAD I tell you .. mad.

What next - Prisoner executions in the states sponsered by Gillet 8O ?

Terran
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http://www.letscommunicate.co.uk/carpc/

MadAlUK · Posted: Wed Oct 12, 2005 6:50 pm Post subject: Any Press is good Press

HP are not that dumb are they....

Originally they sponsor the dreaded Speed Cameras in Dubai, it gets picked up by some person or some small news agency, then ends up going global.

All that free world advertising, on the back of a story that they are sponsoring Speed Cameras, in the Desert.

Priceless................... Laughing

snark · Posted: Wed Oct 12, 2005 10:04 pm Post subject:

It also makes the cameras easier to spot! :D
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The greatest prison is the human mind

MikeB · Posted: Thu Oct 13, 2005 12:32 am Post subject:

But if the tickets get delivered in the same time scales as WM2005 updates from HP they will have past the Statute of Limitations...
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Mike Barrett

Gmonkey · Posted: Thu Oct 20, 2005 8:43 pm Post subject:

way to go HP!

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