Travelodge, the UK Hotel chain has this morning launched a free GPS room booking service for Apple's iPhone.
'Travelodge iBooker' is a free application available from the iTunes Appstore. To locate Travelodge hotels simply launch the application and allow it to use your GPS location.
It will then offer you the five nearest hotels that have room availability as well as room rates.
You can also use the application in non-GPS mode to book Travelodge rooms anywhere in the chain.
This is one of many new location aware applications coming to market. Travelodge are the UK's first hotel brand to launch a free GPS application and for those who use the chain regularly this makes identifying the nearest locations and finding availability very simple.
There are currently more than one million Apple iPhone users in the UK and ten million users across the world and this is set to rise to 45millon by the end of 2009. The Apple iPhone is set to become the UK’s most popular mobile phone this year.