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ViaMichelin Launch the X-970T and X-960 in London

Yesterday ViaMichelin launched 2 new SatNav devices in the UK, the X-960 and X-970T. The launch was one of the most interesting that I have been involved with. Not only was it unusual it was also a Green navigation event, of which I am sure that Ken Livingstone would approve.

When I heard that the launch would take place in the centre of London I thought: "Oh no. Congestion, traffic jams, this is going to be a nightmare...". How wrong I was! The launch was a Rickshaw race around the West End of London. Peddle power rules!!!

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Posted on Friday, April 13 @ 02:46:16 UTC by Mike Barrett

 
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