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News: NAVTEQ Study Confirms SatNav Boy-Toy Status

pocketgpsworld.comNAVTEQ, a major provider of mapping for navigation systems, reports that females are not as enamoured with their satnavs as their male counterparts.

A much higher proportion of women do not use available features on their satnavs such as POI search and Traffic. NAVTEQ cite this as why the satisfaction they report with their devices is much lower than men.

Based on analysis of six separate studies conducted by NAVTEQ in 2008, there are key differences between male and female attitudes to navigation. Specific highlights from NAVTEQ's proprietary research include:

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Posted on Thursday, August 13 @ 11:27:20 UTC by Rob Brady

 
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