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News: Location Identified as Leading Digital Advertising Trend
Location based services (LBS) are predicted to be a major digital advertising trend for 2009.
Placecast, an online advertising solution that targets audiences using location-based information across the Web, mobile, Wi-Fi networks and email, have predicted that the Web will become even more connected to the physical world. They say that location will drive the next wave of innovation on the Web.
They add that typical location based advertisers will include those whose content is inherently location-relevant; sites such as travel, events, tickets, real estate, weather, maps and career search.
They cite several recent developments including:
- Geode for Firefox, a plug-in that allows the popular browser to determine and share the user’s location
- Google’s releases of Android, Chrome and the Gears Location API, all of which incorporate location data
- Fire Eagle from Yahoo! for location data management
- 500 iPhone applications are already using GPS location data as a critical component
- Microsoft Windows 7 will include location data at the operating-system level for any application
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Posted on Tuesday, December 16 @ 18:25:10 UTC by Rob Brady |
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