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News: TomTom partners with Zurich Insurance
TomTom have announced a partnership with Zurich Insurance where customers of Zurich will get discounts on TomTom hardware and TomTom customers will get reciprocal discounts on Zurich insurance products.
Zurich is offering TomTom owners £50 in M&S vouchers when they buy car insurance from the company – and a 10% discount on the cost of their insurance if they buy online. For drivers who currently do not own a TomTom, Zurich is offering a promotional price of £179.99 for a TomTom ONE XL Europe Traffic system (a huge saving of £4 over current street prices!), when they sign up for a new insurance policy on the Zurich web site. The offer is valid in the UK, and runs until 31 May 2008.
Reserach suggests that drivers who use Satnav devices feel more relaxed and less stressed whilst driving so the move to partner with an insurance firm is a good 'fit' although Zurich may need to remind their customers of the importance of removing their satnav's when leaving the vehicle unattended!
Mike Quinton, managing director, Direct & Partnerships at Zurich in the UK, said, “Working with TomTom is a great fit for us at Zurich, given our shared wish to have safe drivers on the roads. Our expertise in delivering direct insurance here in the UK will allow us to bring this important message to our customers.”
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Posted on Friday, April 04 @ 09:57:46 UTC by Darren Griffin |
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