GPS / SatNav / Mobile / Mapping Industry Press Releases

RobBrady

Press release: Network Infrastructure Spending Positions Carriers for 4G Services But Proves Competitive for Vendors

SINGAPORE - September 15, 2008 - 2008 is delivering mixed results for mobile infrastructure vendors such as Nokia Siemens Networks, Ericsson, and Alcatel-Lucent. “Spending on radio access network infrastructure equipment is expected to grow just 3.4% in 2008 to $53.9 billion by the end of the year,” says ABI Research Asia-Pacific vice president Jake Saunders. “But while a number of mobile operators such as Vodafone and Orange have reported reductions in end-user mobile services spending, the need to upgrade key elements of the network is starting to build and is expected to become even more pressing in 2009.”

ABI Research forecasts the number of base stations to grow from 3.6 million in 2007 to 5.2 million in 2013. In developed markets, mobile operators are looking to cut their underlying operating costs and secure competitive edge through the deployment of 3.5G technologies such as HSDPA and CDMA2000 Rev A. Furthermore the introduction of Mobile Internet Devices such as RIM’s Bold, Nokia’s E71, Samsung’s Omnia, and Apple’s iPhone is boosting web-based traffic and email access. Mid-tier devices are also contributing to congestion as they stimulate the adoption of messaging bundles, games and music downloads. “Music, games and messaging are boosting the amount of network traffic,” notes senior analyst Nadine Manjaro. “Hence the need for network upgrades.”

Carriers are looking further afield too. While such 3.5G technologies are helping carriers to roll out new applications and services, they are well aware that 4G technologies such as LTE and WiMAX will be needed to deliver any fundamental shift in the underlying cost of delivering Mbps.

In its latest survey of the radio access network marketplace, ABI Research pinpoints clear shifts towards LTE among the CDMA carrier community, complementing commitments from the W-CDMA carrier community. However spending on GSM-related infrastructure still remains strong. Carriers are investing in 3G and positioning for 4G but “good ol’ GSM” is not going away any time soon.

ABI Research’s “Wireless Infrastructure Forecasts” www.abiresearch.com/products/market_data/Wireless_Infrastructure_Market_Data database covers a range of wireless base station numbers: vendor market share, infrastructure revenue broken down by region and technology, and new base station deployments, also presented by region and technology. It forms part of the firm’s Mobile Networks Research Service.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com
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Robert Brady

RobBrady

Press release: CTIA WIRELESS I.T. & ENTERTAINMENT 2008® SETS THE AGENDA FOR THE MOBILE LIFESTYLE

Global Group of Industry Veterans, New Developers and Mobile Users Discuss and Display the Latest in Devices, Content and Applications

San Francisco, Calif., September 15, 2008 – CTIA WIRELESS I.T. & Entertainment 2008®, which took place at Moscone West, from September 10 – 12, closed one of its most successful shows ever with exciting product news, insights into the future of mobile, and a discussion of how the next generation of mobile subscribers – teens – communicates. This year's event focused on the various ways in which businesses and consumers use mobile technology. Attendees from across the globe took part in an expanded education series, browsed new products from more than 250 exhibitors and heard from industry luminaries who discussed the future of wireless technology as the industry approaches its 25th anniversary.

The Keynote on Day Three – What Teens Want – featured a focus group panel of 13 – 18 year olds who discussed their attitudes, preferences and behaviors when it comes to how they use mobile technologies. Moderated by Trip Hawkins, CEO of Digital Chocolate and founder of Electronic Arts, the panel discussed their likes, dislikes and expectations. The panelist's discussion showed that the teen market is very wireless data dependent and that as this group's purchasing power grows so will data ARPU.

CTIA also released the results of a survey, conducted by Harris Interactive, which measured teens' attitudes toward all things mobile. Among the findings:
o 57 percent of teens view the mobile phone as central to their social life;
o 47percent say that their social life would be negatively impacted if they were no longer able to use text messages;
o 42 percent reveal that they can type text messages while blindfolded;
o Teens' ideal mobile device of the future integrates features such as phone, MP3 player, GPS, laptop computer and video player.

"The high level of activity at this year's show – with so many new devices and applications debuting – mirrors the continued impressive growth in the mobile sector," said Robert Mesirow, CTIA vice president and show director. "With a broad range of announcements spanning the mobile ecosystem, an impressive conference program and an all-star set of keynote presentations, we've continued to set the bar for global discussion around all things wireless. We look forward to seeing this evolution continue next April at CTIA WIRELESS 2009 in Las Vegas."

About CTIA WIRELESS I.T. & Entertainment 2008®
CTIA WIRELESS I.T. & Entertainment 2008, the largest wireless data event in the industry, truly embodies the ever-changing, dynamic and innovative world of wireless data in enterprise and in entertainment. This is the one show that brings key audiences such as enterprise users, solution providers, content owners and mobile distributors together to form strategic partnerships, service industry needs and create new innovations in wireless data. For more news visit http://www.ctiashow.com.

CTIA -The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries: CTIA WIRELESS I.T. & Entertainment 2008 takes place in San Francisco, September 10-12; CTIA WIRELESS 2009 takes place in Las Vegas, April 1-3. Visit http://www.ctia.org
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Robert Brady

RobBrady

Press release: 15.09.08 Microsoft Streets & Trips 2009 Helps Ease Stress Associated With Road Travel

Enhanced, affordable trip-planning software makes road trip planning and travel even easier for consumers.

For more than a decade, Microsoft Corp. has been committed to providing intuitive and easy-to-use mapping solutions that help consumers plan ahead and drive with confidence once on the road.

Microsoft has taken its commitment to the next level with the launch today of Microsoft Streets & Trips 2009 Standard and Microsoft Streets & Trips 2009 with GPS Locator, which combines the No. 1 best-selling(1) travel and mapping software for the U.S. with a Pharos Science & Applications Inc. Global Positioning System (GPS) receiver that plugs into the Universal Serial Bus port on a PC.

The updated versions deliver the trip-planning and driving tools that consumers have come to love and expect, along with several new and enhanced features that will help consumers save even more time and money while on the road.

As fuel prices skyrocket, more and more travelers cancel or look for affordable alternatives to scheduled family vacations. Many opt for "staycations" -- or take time off work to enjoy the sights and places close to home that they may have overlooked or never made the time to go see.

"Microsoft Streets & Trips 2009 is an especially good option if you are watching your pocketbook," said Lori Stock, senior product manager for Streets & Trips at Microsoft. "Whether you are exploring regional hot spots or your very own neighborhood, Microsoft Streets & Trips will help you find nearby places of interest and calculate the most efficient route between stops.

The GPS version has all the same great features but will also guide you to those destinations with spoken streets names, which gives you a hands-free solution to help make trips as smooth and stress-free as possible."

Exploring Your Own Backyard

Microsoft Streets & Trips 2009 is packed with tools to help consumers take advantage of all of those gems and destinations that are close to home. Streets & Trips hosts more than 1.5 million points of interest such as hotels, restaurants, national parks and ATMs, which means users have at their fingertips all the information necessary to make a memorable and fun trip.

The software's Find Nearby Places feature allows travelers to search a radius up to 50 miles to find select points of interest and then gives users detailed directions and contact information so they are ready to hit the road in no time.

Microsoft Streets & Trips 2009 also comes with a free trial membership to Entertainment(R) online, which allows travelers to trim expenses by taking advantage of special savings at restaurants, hotels and special events.

Planning Helps to Ensure a Smooth Ride

It is no surprise that unexpected hang-ups and slowdowns on the road leave many feeling anxious and stressed.

Microsoft Streets & Trips is an easy way to get customized, highly detailed driving directions that will help consumers plan for the unexpected so they can relax and enjoy the time spent on the road.

Road construction updates, available online at no additional charge, inform users on important local, state, national (U.S.) and international (Canada) construction updates and road closures.

Microsoft Streets & Trips 2009 will then create routes that bypass such hang-ups to minimize frustrating delays and unexpected stops. No matter where a trip takes you, planning ahead of time and building in stops for meals, bathroom breaks, fuel and sightseeing using the customization tools available in Microsoft Streets & Trips 2009 is a surefire way to reduce stress and gives travelers the freedom to relax behind the wheel.

Reducing the Gas Guzzle

With prices rising at the pumps, it is more important than ever to make the most of a tank of gas. Microsoft Streets & Trips 2009 helps consumers find the most efficient route and gives them the easy-to-use tools to calculate traveling expenses before they even walk out the front door.

Using the car's tank size and mileage per gallon, along with the current price for fuel, users can use the Microsoft Streets & Trips fuel consumption manager to calculate a cost estimate for each trip. Automatic re-routing in the GPS version also helps to keep consumers on track after a wrong turn, which can decrease wasted gas and save consumers valuable time.

Microsoft Streets & Trips 2009 includes the following new features:

New! Entertainment online free trial membership so that consumers can take advantage of special savings at restaurants, hotels and special events(2)

New! Updated street maps for the U.S. and Canada

New! Updated user interface that has an even more intuitive look and feel

New! Ability to send location information to a mobile device(3) With Microsoft Streets & Trips with GPS Locator, you get all of the above, plus the following:

New! Spoken street names that provide consumers with an easy-to-use, hands-free solution that delivers turn-by-turn directional information to the desired destination

Availability

Microsoft Streets & Trips 2009 with GPS Locator is scheduled for availability Sept. 15, 2008, for an estimated retail price of $74.95 (U.S.).(4) Microsoft Streets & Trips 2009 Standard is available for an estimated retail price of $39.95 (U.S.). For those planning European vacations, Microsoft AutoRoute 2007 will be available for an estimated retail price of $39.95 (U.S.).

Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

(1) Source: The NPD Group Inc./Retail Tracking Service, January 2000-January 2008. Based on total U.S. retail sales. (2) Entertainment online offer details: Free trial lasts for 14 days. Trial begins when you first sign up with Entertainment online through Streets & Trips.

Valid only in the United States, D.C., and Canada with the purchase of Streets & Trips 2009. You must activate your trial membership before June 1, 2011, to use this offer. Free trial offer is not available to current Entertainment online subscribers.

Additional restrictions apply; see www.entertainment.com/microsoftst/info.html for more information. (3) You may be charged a fee by your wireless provider to receive messages. (4) Actual retail prices may vary.

For more information on Microsoft Streets & Trips: www.microsoft.com/streets
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Robert Brady

RobBrady

Press release: JuiceCaster Announces 'Flutter' Picture Messaging Application Available On Apple App Store

Free Service Lets iPhone Users Send Geo-Tagged Picture Messages to Any Mobile Phone

Los Angeles, CA– September 15, 2008– JuiceCaster, an award-winning mobile social media service, today announced its Flutter application is available on the Apple App Store. Flutter is a free service that lets iPhone users send picture messages and optional geo-tag location data to virtually any mobile phone number in the world.

“The iPhone is a revolutionary device and we're excited to make Flutter picture messaging available to millions worldwide via the Apple App Store," said Nick Desai, CEO of JuiceCaster. “Flutter users can send an unlimited number of picture messages from their iPhones and the optional geo-tagging adds contextual relevance because users can quickly and easily share their location with friends."

With the Flutter application, users can send a virtual multi-media message (MMS) to one or more phone numbers in the iPhone contact book. iPhone 3G users have the option to automatically geo-tag both pictures and simple text messages so recipients get a link to view the picture, with the sender’s location pinpointed on Google Maps. Flutter transmits picture messages over Wi-Fi internet connections or via a user’s existing carrier data plan. For more information on Flutter please visit www.juicecaster.com/flutter.

Flutter is available free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

About JuiceCaster

JuiceCaster has reinvented how people share their immediate social experiences with friends, family, and virtual connections. The multi-award winning JuiceCaster™ service enables users to instantly broadcast mobile video, pictures, audio, and text to their favorite online destinations, social networks, blogs, and to other mobile phones.

JuiceCaster is available through leading mobile operators, and accessible via wireless web and online. JuiceCaster is a global company based in Los Angeles with offices in Paris, France; London, UK; and Hyderabad, India. For more information please visit www.juicecaster.com
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Robert Brady

RobBrady

Press release: 16.09.08 MOBILE MARKETING ASSOCIATION ANNOUNCES MOBILE MARKETING EXPO LINE-UP

Advertising Week 2008’s only event dedicated to mobile advertising features executives from major brands, mobile operators and agencies

New York, Sept. 16, 2008 - The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the Mobile Marketing Expo, a daylong exposition and keynote panels held during Advertising Week, North America's largest gathering of advertising, marketing and media professionals. Running from Sept. 22-26 in New York City, Advertising Week will feature the MMA exposition and two MMA-produced panels on Thursday, Sept. 25.

The Mobile Marketing Expo, held Sept. 25, is the only event dedicated to mobile advertising during Advertising Week and will feature the following exhibitors: Air2Web, Crisp Wireless, Dimension Media Group, Millennial Media, Mobile Marketing Association, Mozes, Myxer, Nielson, Smarter Agent, Voodoovox, Yahoo! and more. The exposition will be the best opportunity during Advertising Week to meet and learn about mobile advertising from some of the industry’s leading companies. Designed to provide attendees with concise, actionable insights into the mobile advertising market, the panels will cover topics such as:

· Why mobile advertising is emerging as a leading new media. Moderated by Laura Marriott, president of the MMA, this panel discussion will feature executives from AT&T, Quattro Wireless, The Coca-Cola Company, The Weather Channel and Verizon.

· Advice from mobile advertising buyers. This panel features executives from AdMob, BrandinHand, Carat, Deep Focus and Ogilvy Interactive providing tips based on years of hands-on experience with mobile advertising.

· Mobile advertising insights and realities. With a presentation by Google, this session will highlight the state of the mobile advertising industry today.

“The Mobile Marketing Expo, during Advertising Week, is a unique opportunity for brands and marketers to get a crash course in mobile advertising from experts who have pioneered this market,” Marriott said. “By hosting this event, the MMA is continuing its role as enabling the global mobile marketing industry.”

For registration and other information about the Mobile Marketing Expo, visit http://mmaglobal.com/modules/article/view.article.php/2088.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.

The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com
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Robert Brady

RobBrady

Press release 16.09.08: Location Based Technologies Partnership with KORE Telematics Enables PocketFinder Communications Services via GSA Schedule

ANAHEIM, Calif.--(BUSINESS WIRE)--Location Based Technologies, Inc. (OTCBB:LBAS), a leading-edge family service provider of personal locator devices and services, today announced its PocketFinder® device can activate connectivity via the General Services Administration (GSA) Schedule of the company's machine-to-machine (M2M) wireless network partner, KORE Telematics.

Reston, Va.-based KORE Telematics is a leading digital wireless services provider specializing in machine-to-machine communications. The company's Global System for Mobile (GSM) and Code Division Multiple Access (CDMA) cellular data services are available to public sector organizations for powering innovative applications like the PocketFinder® personal locator device.

"KORE is our network partner for GSM-based M2M services," said David Morse, co-president and CEO of Location Based Technologies. "Now that KORE has achieved GSA approval, we can significantly accelerate our entry into the government and military channels.

With our PocketFinder® family of devices able to access communications services via the GSA Schedule, government customers can pay for monthly connectivity as easily as using their government credit card. We are extremely excited about the benefits of this development and expect to deliver product, upon certification, in the U.S. during 4th Quarter, 2008."

"The public sector is already realizing the many benefits of M2M applications and has adopted the technology across all levels of the government and military," said Alex Brisbourne, president and chief operating officer, KORE.

"As the first and only specialized wireless M2M carrier on a GSA Schedule, KORE understands the unique requirements of government organizations and looks forward to helping Location Based Technologies deliver cost savings, improved security and better automated processes through use of the innovative PocketFinder® device."

The PocketFinder® family of products uses advanced technology to help families and teams stay connected. The smallest known single-board GSM/GPS device easily fits into a pocket, purse or backpack, and can be accessed via the Internet, cell phone or landline to show its real time location.

In addition, the devices include several advanced features, including customizable alert areas as electronic "zones" to notify the user when a device leaves or enters a specified area. The devices even track vehicle speeds for driver safety.

The KORE M2M network is available to U.S. Federal Civilian and Department of Defense agencies, as well as state and local government organizations under the GSA's Cooperative Purchasing agreement. These public sector organizations are adopting M2M applications to achieve mission success by driver safety, security and efficiency improvements.

About KORE Telematics

KORE Telematics is a leading digital wireless network provider focused exclusively on the rapidly-expanding machine-to-machine (M2M) communications market. Companies in fields as diverse as security, utilities, health care and fleet management, as well as government agencies, are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services.

Through its extensive network of application and hardware partners, KORE enables complete solutions for vehicle tracking, homeland security, automated metering and dozens of other M2M applications. Finally, KORE maintains long-term, direct agreements with Tier 1 wireless operator partners that allow it to offer a range of technologies — including GSM, CDMA and Evolution Data Optimized (EV-DO) — that ensures the greatest possible reliability and coverage. For more information, please visit www.koretelematics.com.

About Location Based Technologies

A publicly traded company (OTCBB:LBAS), Location Based Technologies designs and develops leading-edge personal locator devices and services that incorporate patented, proprietary technologies to enhance and enrich the lives of families globally. The company is headquartered in Anaheim, Calif. For more information, visit http://www.pocketfinder.com.

This news release contains forward-looking statements that involve risks and uncertainties. Actual results and outcomes may differ materially from those discussed or anticipated. For a more detailed discussion of these and associated risks, see the company's most recent document filed with the Securities and Exchange Commission.
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Robert Brady

RobBrady

Press release 16.09.08: AT&T and Samsung Introduce Rugged, Push to Talk Handset with Video Share Calling Capabilities

Samsung Rugby™ Can Withstand the Elements and Keeps You in Touch With the Touch of a Button

Dallas, Texas, September 16, 2008

It's fast, powerful and can take just about anything you can throw at it. AT&T Inc. (NYSE:T) and Samsung Telecommunications America (Samsung Mobile) announced today the availability of a new rugged, military-grade¹ handset called Samsung Rugby™, the first rugged handset to feature AT&T's breakthrough Video Share calling and to run on the largest Push to Talk network in the country.

Video Share calling is possible on AT&T's 3G network, which is the nation's fastest and is available in 320 major metropolitan areas across the United States and will be in nearly 350 by the end of 2008.

Samsung Rugby allows a mobile workforce to be seemingly everywhere at once, with features such as Video Share and e-mail to reduce trips between work sites and Push to Talk to speed up decision making within work groups to reduce costly downtime.

A majority of users in the architecture, engineering and construction industries rated the ability to share live video through Video Share highly, according to research commissioned by AT&T. Video Share lets you see progress on a job site or review the day's work without having to drive from an office or other site to do so.

"As AT&T's best-in-class rugged device, only Rugby brings users like construction foremen and landscape designers the ability to share live video from one phone to another," said Jeff Bradley, senior vice president, Business Marketing and Operations for AT&T's wireless operations. "Employees can literally see more than one work site at one time."

Whether on a trip to a new job site or looking for a place to eat lunch in a new area, Rugby is aGPS-capable, which means AT&T Navigator² can get you there with points of interest and turn-by-turn navigation. Assisted-GPS technology allows Rugby to locate itself to get you headed in the right direction quickly.

Available in black, deep burgundy and construction yellow color options, this rugged clamshell phone is certified to military standard MIL-STD-810F to withstand dust, shock, vibration, rain, humidity, solar radiation, altitude and temperature extremes, and it features a rubberized and metal casing that is easy to grip.

"Samsung has developed a sturdy phone that can stand up to the roughest of environments," said Bill Ogle, Chief Marketing Officer, Samsung Telecommunications America. "It is a no-nonsense device with easy-to-use features and a simple, one-touch button to keep you in touch with your contacts."

Push to Talk and Enterprise Paging

In addition to a robust design, the Samsung Rugby includes large external speakers, which allow for ease of use with AT&T's Push to Talk service. With the introduction of the Samsung Rugby, AT&T is lowering its monthly cost for Push to Talk to just $5 per month for users.

Push to Talk from AT&T is the industry leader with the largest network of users, the ability to pull an entire work group into a wireless call from a PTT session and the ability to set one's own status to available, unavailable, do not disturb and more.

Small business and enterprise customers also have the option to use AT&T's Enterprise Paging to connect quickly to its workforce from a central location. Enterprise Paging is an AT&T-hosted service that allows a centralized dispatch system administrator to build customized group distribution lists of workers in the field and to send group notifications via text messaging. Workers can respond immediately or take the appropriate action in the message.

The Samsung Rugby also includes multimedia features such as Cellular Video and AT&T Mobile Music to enjoy away from work or if rain forces you and your staff under cover. Additional features of the Samsung Rugby include advanced messaging options, 1.3 megapixel camera with video capture, Bluetooth® technology and a microSD™ memory card slot.

Other key specifications of the Rugby include dual-band 3G connectivity and quad-band GSM technology, which allows AT&T customers to make calls in more than 200 countries and download data in more than 150.

Pricing and Availability

The Samsung Rugby will be available through select AT&T retail locations or at http://www.att.com/wireless for $129.99 with a two-year service agreement and after a $50 mail-in rebate.³ For a limited time, AT&T is offering small business customers the opportunity to activate five lines or more at a price of $79.99 on each device. For more information on Samsung Rugby, visit www.att.com/rugby. For the complete array of AT&T offerings, visit www.att.com.

¹ Certified to meet military standard MIL-STD-810F to withstand dust, shock, vibration, rain, humidity, solar radiation, altitude and temperature extremes.

² AT&T Navigator is currently available to AT&T customers with compatible handsets as a free 30-day trial. If you wish to continue the service after the trial period has ended, you will be charged $9.99 per month for unlimited routes. Standard data charges apply.

³ For the Samsung SGH-a837 pay $179.99, and after mail-in rebate, receive $50 AT&T promotion card. A two-year service agreement is also required. AT&T promotion card valid wherever major credit cards are accepted and for 120 days after issue date. May be used to pay wireless bill. Not redeemable for cash and cannot be used for cash withdrawal at ATMs or at automated gas pumps.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings.

In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at www.att.com.

About Samsung Telecommunications America

Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

© 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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Robert Brady

RobBrady

Press release: 17.09.08 TeleAtlas Updates European Mobile Mapping Fleet
with 10 New Mercedes-Benz Sprinter Vans

Mobile Mapping Vans Fitted with Advanced Technologies that Capture 360-Degree Views to Create Richer Digital Maps and Help Enable Advanced Safety Applications

Gent, Belgium, 17 September 2008 — TeleAtlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced that it has purchased 10 new Mercedes-Benz Sprinter vans to update its European Mobile Mapping Van (MMV) fleet. All of TeleAtlas’ Mobile Mapping Vans are fitted with the company’s proprietary technologies that capture a 360-degree street view to increase the accuracy of not only what drivers notice – landmarks and speed limits – but also the critical data required for new safety applications, such as road slope and curvature, as well as bridge height and weight restrictions.

TeleAtlas currently has nearly 50 Mobile Mapping Vans driving around the world, travelling colossal amounts of kilometres each year. To deliver the most up to date maps, the company leverages a complete source network, which includes qualified content from the GPS user community, satellite and aerial imagery, public data sources, government sources, utility, fleet and postal drivers to find out exactly where changes are taking place, or are planned. Combined with the more than 50,000 data sources TeleAtlas uses to collect and update its maps and content, the Mobile Mapping Vans help ensure that changes to map information - which occur at a rate of approximately 10 to 15 percent a year on average and can be much higher in fast-growing areas – are as current as possible.

“The update of TeleAtlas’ Mobile Mapping Van fleet in Europe with 10 new Mercedes-Benz Sprinter vans demonstrates our continuing investment in the people, processes and technologies required to deliver the most current, accurate and detailed digital maps,” said Dan Adams, TeleAtlas’ VP of Data Sourcing. “TeleAtlas has selected the Mercedes-Benz Sprinter because of its comprehensive standard safety equipment and the superior coverage provided by Mercedes-Benz’ extensive service network throughout Europe.”

Better Maps for a Better Navigation Experience

TeleAtlas Mobile Mapping Vans are outfitted with cameras including one stereoscopic camera pair, differential GPS hardware, an inertial measurement unit and computers to take pictures, determine the height of bridges, and record the slope and banking of roads around the globe for 3D digital map content. A number of Mobile Mapping Vans are even equipped with lasers and ladybug 360° cameras. This combination of technology enables the vans with the unique ability to deliver a multi-dimensional, 360 degree view of the road for a high level of quality detail and precision at exceptional speed – up to 5 times faster – and more efficient than traditional vehicle collection methods.

This wealth of sophisticated context-specific map data that can be integrated with on-board automotive electronics, is already having an impact on both vehicle safety and efficiency, and is anticipated to have far-reaching effects on emerging Advanced Driver Assistance Systems (ADAS) applications.

“As TeleAtlas’ digital maps and content converge with sophisticated on-board automotive electronics such as sensors and cameras, drivers will have an enhanced awareness of changing road conditions as their navigation systems deliver a rich combination of content to help users find a destination and arrive there safely,” continued Adams.

About TeleAtlas

TeleAtlas delivers the digital maps and dynamic content that power many of the world’s most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, TeleAtlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has approximately 2,000 full-time staff and contract cartographers at offices in 24 countries.

Today, TeleAtlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company’s unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. TeleAtlas is a subsidiary of TomTom N.V.
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Robert Brady

RobBrady

Press release: 17.09.08 Huawei’s Mobile Infrastructure Star Is Rising as Alcatel-Lucent’s Declines

NEW YORK - September 17, 2008 -
Ericsson leads the world’s mobile infrastructure market, but it faces stiff competition from Nokia Siemens Networks and Alcatel-Lucent as well as from some Asian vendors, especially a buoyant Huawei.

“As of 1Q 2008, Huawei owned almost 8% of the world’s cellular infrastructure market, compared to Ericsson at nearly 29% and Nokia Siemens at more than 23%,” says ABI Research senior analyst Nadine Manjaro. “But don’t be deceived by that disparity: Huawei is the vendor to watch, given its overall increase in market share over the last six quarters. And squarely in its sights is the number three vendor, Alcatel-Lucent, with a market share just over 13%.”

In the second quarter of 2008, Alcatel-Lucent suffered one of its worst quarters since its merger. During the first half of 2008, the company’s wireless infrastructure shipments decreased 63% compared to the second half of 2007. Two of its top customers in North America – Sprint and Verizon Wireless – completed EV-DO Rev A deployments, which led to decreased CDMA spending. Sprint alone reduced CAPEX by $1 billion compared to 2Q 2007.

“China is the leading wireless market and its top three operators plan to spend close $80 billion on infrastructure over the next three years,” continues Manjaro. “This, along with strong growth in India and Africa, might catapult Huawei into the lead within three to five years. At the very least, Ericsson is not likely to be in any kind of ‘comfort zone’ as it tries to face down the growing threat from the muscular Chinese giant.”

A new study from ABI Research, “Mobile Network Vendor SWOT Analysis” offers analysis of the strengths, weaknesses, opportunities and threats facing a number of leading network infrastructure vendors. It presents an analysis of the companies’ financial results, including investments in research and development, product line diversity, geographic sales distribution, and long term strategies.

The report forms part of the firm’s Mobile Networks Research Service, which also includes other Research Reports, Research Briefs, Market Data, an Online Database, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.

ABI Research is a leading market research firm focused on the impact of emerging technologies on global consumer and business markets. Utilizing a unique blend of market intelligence, primary research, and expert assessment from its worldwide team of industry analysts, ABI Research assists hundreds of clients each year with their strategic growth initiatives. For information, visit www.abiresearch.com
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Robert Brady

RobBrady

Press release: 17.09.08 Mobile Marketing Association Announces Mobile Marketing Forum Line Up for October

Events in Eastern Europe and South America extend reach and impact of mobile marketing knowledge

New York, London, UK, Singapore & Sao Paulo: September 18, 2008 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today outlined its Mobile Marketing Forum (MMF) agenda for October, which includes events in Budapest, Hungary, and Buenos Aires, Argentina. Featuring industry leaders from both continents and across the mobile value chain, the events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.

Topic highlights across the events include cross media integration, social community campaigns, leveraging mobile for brand awareness, loyalty and direct response, mobile analytics and integration, business models, the mobile internet, mobile usage, and the iPhone’s impact on mobile adoption.

Confirmed speakers at the events include:

Jana Eisenstein, Screentonic
Gyorgy Simo, Magyar Telecom
Stacey Fassberg, Celltick
Khurram Hamid, Procter and Gamble
David Barker, Nokia Ad Business
Markus Munkler, Vodafone
Herve Le Jouan, M:Metrics
Elvin Altun, TURKCELL
Marc Montaldier, Orange

Roberto Vazquez, Nielsen
Ezequiel Jones, Unilever
Federico Pisani, HANZO
Tom Daly, The Coca-Cola Company
Joao Ciaco, Fiat
Mathew Garlick, 2ergo
Gene Keenan, Isobar
Daniel Getzel, Mobtext
Guillermo Rivaben, Personal Telecom

“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, whilst for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA President Laura Marriott. “It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”

The events take place in Budapest on October 7th and 8th in Budapest and in Buenos Aires on October 14th.

Further fixtures for 2008 will include the North American and Asia Pacific Mobile Marketing Forums. The North American MMF, held in San Diego on November 13th, also incorporates the MMA Global Awards Ceremony.

For more information, please visit www.mobilemarketingforum.com.

About the Mobile Marketing Association (MMA)

The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel.

The more than 700 member companies, representing over forty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe Middle East & Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
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Robert Brady

RobBrady

Press release: 17.09.08 Virgin Mobile USA Appoints Two New Board Members From SK Telecom
WARREN, N.J., Sept. 16 /PRNewswire-FirstCall/ -- Virgin Mobile USA, Inc. , a leading national provider of wireless communications services, today announced the appointment of Richard Chin and Sungwon Suh to its board of directors following Virgin Mobile USA's recent acquisition of Helio LLC and SK Telecom's related investment in Virgin Mobile USA.

"The addition of SK Telecom as a key strategic partner and subsequent appointment of Sungwon and Richard to our board will provide us with additional insight and experience with innovative services, opening new avenues for Virgin Mobile USA to strengthen its position in the market," said Dan Schulman, Virgin Mobile USA CEO. "SK Telecom is the leading wireless provider in Korea and known around the world for advancing the industry on a global scale. We look forward to tapping into this expertise and personal contributions of Sungwon and Richard. Both gentlemen have valuable telecom industry experience that we are eager to acquire."

Richard Chin is President of SK Telecom Americas, a U.S. subsidiary of SK Telecom. In this role, he oversees all U.S. businesses, with a goal of developing various opportunities to access and penetrate the market. In addition to developing a U.S. market entrance strategy, Chin leads development in organic growth engine solutions as well as new business opportunities in and outside of the telecom industry.

Prior to heading SK Telecom Americas, he held several positions at Motorola, including Corporate Vice President of Global Product Marketing and Business Ventures & Development. Chin has also held senior positions at Searle Pharmaceuticals, NutraSweet Company, Kraft Foods, and Accenture; he holds a J.D. from John Marshall Law School and a Bachelor's Degree from the University of Chicago.

Sungwon Suh is Executive Vice President, Head of Global Strategy and Investment for SK Telecom. In this role, Sungwon oversees SK Telecom's overall globalization drive via partnerships and M&A activities. He was also a member of the board for Helio. Formerly Senior Vice President of Corporate Development for SK Telecom, Suh also served as Senior Vice President of Strategic Planning for SK Group, one of Korea's leading conglomerates with interests in energy, telecommunications, trading and distribution.

Prior to joining SK Group, he was an associate partner at McKinsey Consulting. Suh holds an MBA degree from Kellogg School, Northwestern University.

About SK Telecom

SK Telecom is the top wireless communication provider in Korea, where it has more than 22 million subscribers taking up more than 50% of the total market. The company established in 1984, reached KRW 11.28 trillion in revenue in 2007. SK telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks, and it currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit http://www.sktelecom.com/ or email to press@sktelecom.com.

About Virgin Mobile USA, Inc.

Virgin Mobile USA, Inc. , through its operating company Virgin Mobile USA, L.P., offers more than five million customers control, flexibility and choice through Virgin Mobile's Plans Without Annual Contracts and postpaid offerings through Helio By Virgin Mobile, with national coverage for both powered by the Sprint PCS network.

Virgin Mobile USA is known for its award-winning customer service, was recently rated the best prepaid wireless service for the third year in a row in the Annual PC Magazine Readers' Choice Survey, with 90% of its own customers reporting satisfaction with its service. Virgin Mobile USA allows customers to earn free minutes in exchange for viewing advertising content online through the innovative Sugar Mama program. Virgin Mobile USA's full slate of smart, stylish and affordable handsets are available at approximately 40,000 top retailers nationwide and online at http://www.virginmobileusa.com/, with Top-Up cards available at more than 140,000 locations. Helio's advanced devices like the Ocean and unlimited All-in voice plans can be explored at http://www.helio.com/.

SOURCE Virgin Mobile USA, Inc.
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Robert Brady

RobBrady

Press release: 18.09.08 Navevo unveils sat-nav solution for the disabled driving community

Letchworth, England, 18th September 2008 - Navevo, the UK's leading specialist GPS software developer, has today announced the launch of BBNav, the first dedicated Blue Badge sat-nav solution, specifically designed to support disabled drivers and those caring for the disabled, such as their families or carers.

To assist Blue Badge holders in finding suitable parking locations and points of interest, Navevo has exclusively teamed up with PIE (Public Information Exchange), the UK's leading publisher of disabled parking guides. Covering 150 major cities and towns across the UK including all the London boroughs, BBNav provides users with greater flexibility and choice when shopping, driving into town or just going out for the day.

BBNav includes all of the features found on a standard sat-nav but has been enhanced to provide detailed information to support Blue Badge holders including: on-street disabled parking bays; disabled accessible car parks and local council Blue Badge concessions, as well as a wide range of points of interest to support people with disabilities.

Key Features:
* Blue Badge and Red Route on-street parking bays
* Disabled-accessible car parks
* Local council Blue Badge parking concessions
* Over 60,000 Points of Interest (20,000+ Blue Badge)
* NAVTEQ street level mapping covering UK and Republic of Ireland
* 7 digit postcode routing
* Safety Camera Alerts

Blue Badge car park and on-street parking database

BBNav features a database of Blue Badge car parks and on-street parking bays. This unique feature can save not only time but can also take out the uncertainty when driving around and searching for a car parking space. Clear colour-coded and numbered icons are displayed on the mapping while driving and you can easily search for a car park/parking bay of choice and navigate directly to it.

To ensure the right type of car park is found for specific needs, most are graded from 1 to 3: Grade 1 being suitable for wheelchair users traveling independently; Grade 2 for wheelchair users traveling with assistance and Grade 3 for wheelchair users or those with some degree of mobility, able to walk a limited distance. BBNav also provides information about any height restrictions above 2.2 meters, which can be extremely useful if you are driving a converted vehicle for example.

BBNav also allows you to locate and navigate directly to over 10,000 on street parking bays, including Blue Badge and red routes bays. With clear icons on the map it's easy to identify the bays, as well as understand the waiting times or any restrictions.

In addition, BBNav's mapping has been uniquely colour - coded to clearly show the rules that the local councils apply for Blue Badge holders, so users can easily identify whether they can park legally on yellow lines, pay & display or in residents' bays.

POI data in association with PIE

In addition to over 40,000 UK points of interest, BBNav offers a database of over 20,000 POIs tailored specifically for people with disabilities making it the perfect travel companion.

For carers wanting to take a client or family member out for the day, BBNav opens a new world of possibilities and helps making choices easier. If you are visiting an unfamiliar town for a day trip, BBNav will tell you where you can park, where the public toilets with disabled facilities are and will even point out the nearest shopmobility scheme should you want to take a powered scooter or wheelchair to see the local attractions in greater detail.

BBNav also provides details of accommodation with disabled facilities, as well as over 300 beaches with disabled accessibility.

BBNav's POI data displays the disabled access type and contact telephone numbers making it easier than ever to plan a stress free trip and if you fancy taking a detour, you have the freedom to do so with the knowledge that BBNav will be able to offer invaluable and vital information to make the trip so much easier.

BBNav comes complete with street level mapping for the UK and Republic of Ireland*, seven digit postcode lookup and a six month free trial of safety camera alerts, featuring visual and audile safety camera alerts for all six UK safety camera types including SPECS and Mobile.

"We have developed BBNav to make traveling far easier for the disabled driving community," says Nick Caesari, Navevo's CEO "We have teamed up with PIE to ensure that we are delivering the most comprehensive solution available that uniquely addresses Blue Badge drivers', or their carers' specific needs."

For further information about BBNav, please visit www.bbnav.co.uk

Availability

BBNav will go on sale in October 2008 priced at £199.99 inc vat from www.bbnav.co.uk and selected retail stores.

*Blue Badge data does not cover the Republic of Ireland

About Navevo

Navevo offers a full range of navigation solutions and location based plug-ins designed to operate on Windows Mobile hardware platforms including PNDs, PDAs and Smartphone's.

Navevo owns and develops all of its navigation software, providing the flexibility to meet market demands, create unique propositions and get them to market quickly.

Our strategy is simple, providing unique software and services that make navigation more useful for everyday life. Www.navevo.com

About the Blue Badge Scheme

The Blue Badge Scheme provides a national arrangement of parking concessions for people with severe walking difficulties who travel either as drivers or passengers. Although the scheme provides the badge to the person with the disabilities, it can be used by relatives or carers who provide a disabled persons transport needs. It allows badge holders to park close to their destination in pre-allocated parking zones or spaces.

There are around 2.6 million Blue Badge holders in the UK, with the number of badges issued growing by around 6% per annum. Blue Badge holders can receive up to 100% toll and congestion charge discounts and about ½ million Blue Badge holders have their vehicles subsidised by the Government.

About PIE Enterprises

PIE (Public Information Exchange) Ltd has become synonymous with helping people find what they are looking for on specially customised maps, both online and in print.
Our publishing arm focuses on delivering quality data, which is customised for each specific driving communities and their unique needs. Our team of over 40 surveyors works with these communities to research all our content to make sure it is up to date and therefore of significant value. We store reams of parking and transport data that is maintained and updated on a daily basis.
Printed titles in the Blue Badge portfolio include:

- London Blue Badge Parking Guide (editions 1&2)
- Blue Badge UK Road Atlas

Title: Navevo unveils sat-nav solution for the disabled driving community
Re: Navevo
Date: 18/09/2008
_________________
Robert Brady

RobBrady

Press release: 18.09.08 SiRF Technology Holdings, Inc. Announces Financial Results for Second Quarter 2008

San Jose, CA - SiRF Technology Holdings, Inc. , a leading provider of GPS-enabled silicon and premium software location platforms, today reported unaudited financial results for its second quarter ended June 30, 2008.

Net revenue in the second quarter of 2008 was $63.1 million, a decrease of 10.6 percent from $70.6 million reported in the second quarter of 2007. Gross margin in the second quarter of 2008 was 21.0 percent, as compared to 53.9 percent in the second quarter of 2007.

Net loss for the second quarter of 2008 was $332.6 million or ($5.41) per diluted share, based on 61.5 million diluted weighted average shares outstanding. This includes $215.7 million of goodwill impairment, $42.9 million in acquisition-related intangibles impairment and $34.2 million of provision for income taxes (includes valuation allowance on deferred tax assets of $38.0 million), $11.8 million of impairment on a note receivable, $10.3 million in stock-based compensation expense, $6.2 million in amortization of acquisition-related intangible assets, and $0.1 million in restructuring charges in the second quarter of 2008. This compares with net income of $2.1 million, or $0.04 per diluted share, based on 56.5 million diluted weighted average shares outstanding in the second quarter of 2007.

Net revenue in the first six months of 2008 was $125.1 million, a decrease of 9.3 percent from $137.9 million in the first six months of 2007. Gross margin in the first six months of 2008 was 31.7 percent, as compared to 53.9 percent in the first six months of 2007.

Net loss for the first six months of 2008 was $360.6 million, or ($5.92) per diluted share, based on 60.9 million diluted weighted averages shares outstanding. This includes $215.7 million of goodwill impairment, $42.9 million in acquisition-related intangibles impairment and $38.0 million of provision for income taxes (includes valuation allowance on deferred tax assets of $38.0 million), $11.8 million of impairment on a note receivable, $19.2 million in stock-based compensation expense, $12.4 million in amortization of acquisition-related intangible assets, $0.6 million in restructuring charges and $0.3 million in acquisition-related contingent payments in the first six months of 2008. This compares with net income of $4.9 million, or $0.09 per diluted share, based on 56.4 million diluted weighted average shares outstanding in the first six months of 2007.

SiRF reports net income (loss) and basic and diluted net income (loss) per share in accordance with GAAP and additionally on a non-GAAP basis. Non-GAAP gross profit, where applicable, excludes the effect of stock-based compensation expense and amortization and impairment of acquisition-related intangible assets. Non-GAAP gross profit for the second quarter of 2008 was $29.8 million or 47.2% of net revenue as compared to non-GAAP gross profit of $38.9 million or 55.0% of net revenue for the second quarter of 2007. Non-GAAP net income (loss), where applicable, excludes the effect of stock-based compensation expense, amortization of acquisition-related intangible assets, expenses related to acquisition-related contingent payments, restructuring and asset impairment charges, impairment on note receivable, goodwill impairment charge, acquisition-related intangibles impairment and adjustments to normalize the income tax provision. Non-GAAP net loss for the second quarter of 2008 was $11.4 million, or ($0.19) per diluted share, as compared to non- GAAP net income of $12.7 million, or $0.23 per diluted share for the second quarter of 2007. Non-GAAP net loss for the second quarter of 2008 excludes $10.3 million in stock-based compensation expense, $6.2 million in amortization of acquisition-related intangible assets, $0.1 million in restructuring charges, $11.8 million of impairment on note receivable, $215.7 million of goodwill impairment, $42.9 million in acquisition-related intangibles impairment and $34.2 million of provision for income taxes (includes valuation allowance on deferred tax assets of $38.0 million). Non-GAAP net income for the second quarter of 2007 excludes $8.8 million in stock-based compensation expense, $1.0 million in amortization of acquisition-related intangible assets $0.7 million of expenses related to acquisition-related contingent payments. Weighted average shares outstanding used in computing diluted non-GAAP net income per share for the second quarter of 2008 were 61.5 million, compared to 56.5 million for the second quarter of 2007. Refer to the itemized reconciliation between net income (loss) on a GAAP basis and non-GAAP basis for the second quarter of 2008 and 2007 as follows.

Non-GAAP gross profit, where applicable, excludes the effect of stock-based compensation expense and amortization and impairment of acquisition-related intangible assets. Non-GAAP gross profit for the first six months of 2008 was $60.1 million or 48.0% of net revenue as compared to non- GAAP gross profit of $75.8 million or 55.0% of net revenue for the first six months of 2007. Non-GAAP net income (loss), where applicable, excludes the effect of stock-based compensation expense, amortization of acquisition- related intangible assets, expenses related to acquisition-related contingent payments, restructuring and asset impairment charges, impairment on note receivable, goodwill impairment charge, acquisition-related intangibles impairment and adjustments to normalize the income tax provision. Non-GAAP net loss for the first six months of 2008 was $19.8 million, or ($0.32) per diluted share, as compared to non-GAAP net income of $24.7 million, or $0.44 per diluted share for the first six months of 2007. Non-GAAP net loss for the first six months of 2008 excludes $19.2 million in stock-based compensation expense, $12.4 million in amortization of acquisition-related intangible assets, $0.3 million of expenses related to acquisition-related contingent payments, $0.6 million of restructuring and asset impairment charges, $11.8 of impairment on note receivable, $215.7 million of goodwill impairment, $42.9 million on acquisition-related intangibles impairment and $38.0 million of provision for income taxes (includes valuation allowance on deferred tax assets of $38.0 million). Non-GAAP net income for the first six months of 2007 excludes $16.1 million in stock-based compensation expense, $2.1 million in amortization of acquisition-related intangible assets and $1.5 million of expenses related to acquisition-related contingent payments. Weighted average shares outstanding used in computing diluted non-GAAP net income per share for the first six months of 2008 were 60.9 million, compared to 56.4 million for the first six months of 2007. Refer to the itemized reconciliation between net income (loss) on a GAAP basis and non-GAAP basis for the first six months of 2008 and 2007 as follows.

Total cash, cash equivalents and short-term investments were $105.9 million at June 30, 2008, compared with $139.4 million at December 31, 2007. The Company had no long term investments at June 30, 2008 and December 31, 2007.

In response to the continued economic uncertainties and expected continuing demand weakness in the second half of 2008, the Company announced further reductions in force and reprioritizing of certain engineering projects. The reduction in force will result in reducing the Company's headcount by approximately 7-9% by September 30, 2008. SiRF expects to incur a total pre-tax restructuring charge in the range of $0.5 million and $1.0 million related to the severance for terminated employees.

Q2'2008 Highlights and Business Outlook:
This was a challenging quarter for SiRF with weakness in demand from our OEM and ODM customers, especially in the PND space, and continued competitive pressures that impacted both our revenue and margins.

In this quarter we saw continued design win traction for our SiRFprima multifunction Location platform in the portable navigation space. We have delivered both WindowsCE and Linux based development platforms to our customers in multiple geographies.

Our first host based-single die SiRFstarIII product, GSD3tw, is starting to gain traction with design wins at key handset and PND customers. We started pre-production shipments of GSD3tw to our lead customer this quarter.

Location capabilities are gaining increasing traction in wireless handsets. One of our key wireless customers continued to expand its GPS- enabled handset presence with the launch of an innovative handset, as well as increased global operator penetration for their existing product lines. Two Tier I handset customers launched SiRFstarIII based handsets in US and China markets this quarter. Based on our existing SiRFstarIII and SoC product families, many of our customers started to ramp-up their newer PND products that were launched earlier this year.

While our newer products are showing good design win traction, we continue to be cautious in our outlook due to economic uncertainties and challenging competitive environments.

Quarterly conference call details:
SiRF will host a conference call on July 24, 2008, at approximately 4:30 PM EDT/1:30 PM PDT to discuss its second quarter ended June 30, 2008 financial results.

This event is available through the SiRF Technology web site at by clicking on the "Investors" link. Listeners should go to the website at least ten minutes before the event to download and install any necessary audio software. For those unable to attend the live broadcast, an archived version of the webcast will be available for twelve months.

The call can also be heard by dialing (800) 862-9098 (domestic) or (785) 424-1051 (international) and entering the conference id: SIRF. A telephonic replay will also be available approximately 2 hours following the earnings call and will be available for two weeks. The telephone playback of the conference call can be accessed by dialing (800) 283-5758.

About SiRF Technology Holdings, Inc.:

SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity capabilities such as Bluetooth, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in three target platforms: wireless handheld devices, such as mobile phones; automotive electronics systems, including navigation and telematics systems; and consumer and compute devices, including personal digital assistants, notebook computers, recreational GPS handhelds, mobile gaming machines, digital cameras and watches.

Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices, design centers and research facilities around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its Location Technology solutions can be found at http://www.sirf.com
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Robert Brady

RobBrady

Press release: Nokia and Research In Motion Honored at SiRF’s 2nd Annual Location 2.0 Summit

Dial Directions, Proxpro and Microsoft Win People’s Choice Awards at the SiRFecosystem Conference

SAN JOSE, Calif., September 17, 2008 – Capping a successful second annual SiRFecosystem’s Location 2.0 Summit, SiRF Technology Holdings, Inc. (NASDAQ: SIRF), a leading provider of GPS-powered location platforms, today announced the recipients of the prestigious Summit Awards. Nokia received the Leadership Award for its strategic commitment to driving the mass market to adopt the more widespread use of location, and Research in Motion received the Pioneer Award for its ground breaking dedication to making location a core element of its product line. Additionally, Summit attendees voted to give the People’s Choice Awards to Fast-Pitch presenters, with innovative location enabled applications, Dial Directions for the Consumer category, Proxpro, Inc. for the Enterprise category and Microsoft for the Next-Generation category.

“RIM took an early and proactive stance toward location technology by including and promoting GPS functionality in virtually all its BlackBerry handsets, and for this we have honored their efforts with the Pioneer Award,” said Kanwar Chadha, founder of SiRF. “Nokia, with their overall market leadership in the mobile handset industry, is being honored this year with the Leadership Award for driving location to mainstream consumers. By promoting the use of location with Nokia Maps as well as their recent acquisitions of Navteq and Gate5, Nokia is making location an integral part of the mobile phone platform.”

The Leadership Award recognizes companies who have demonstrated undisputed leadership in the location industry and have made a major impact in the marketplace, an award won by the GPS Wing of the U.S. Air Force. The Pioneer Award recognizes companies who have created ground breaking technologies, products or services for end-user benefit, an award won by Google Earth last year. New this year, the People’s Choice Awards recognize companies for their cutting-edge technology and innovative use cases that promote location as a part of daily life.

Dial Directions, winner of the People's Choice Award for the consumer category, presented their platform for voice-activated mobile services across different devices to power navigation & directions, local search, directory assistance, and other location-based services. The platform enables industry partners to expand their mobile services with a voice-activated interface, letting consumers enter locations (such as addresses, business searches, and points of interest) naturally by speaking rather than typing.

Proxpro, Inc., awarded the People’s Choice Award for the enterprise category, presented their product, Prompt, a “push” technology that optimizes navigation and traffic information based on a personal calendar. Prompt compares the user’s current location with the time and location of their next appointment, displays the fastest route to avoid current and predicted traffic and tells the user exactly when to leave.

Microsoft, awarded the People’s Choice Award for the next-generation technologies category, presented a set of algorithms developed by Microsoft Research that can predict a driver’s destination and route as they drive. With Microsoft’s prediction algorithms, navigation devices can give location-based alerts, including road warnings and ads, before a driver actually encounters a traffic problem or an advertiser, giving them time to make a decision, even in familiar territory when a driver has not entered their destination.

“Our sincere congratulations go to all the award winners for their outstanding commitment and dedication to using the power of location to transform the mobile world,” said Andrew Seybold, founder and president of Andrew Seybold, Inc. “I would also like to thank the wonderful lineup of speakers and panel members at the Summit who inspired and challenged attendees with their viewpoints and expertise, and to invite everyone to meet again at next year’s event.”

The second annual Location 2.0 Summit attracted more than 200 of the top global location industry executives to one of the world’s foremost strategic forums for new LBS innovations. Providing an intimate setting to encourage dialogue among all participants, this year’s event was hosted by renowned wireless analyst Andrew Seybold who shared his insights on the most effective LBS strategies that he has championed from the very early days of the industry. After a welcoming address by industry veteran Mohan Gyani and an insightful opening keynote address from Barry West, president of the Xohm business unit of Sprint Nextel, attendees became active participants in the afternoon’s three interactive panel discussions. Other keynotes included Christof Hellmis, director of Navigation and Routing Solutions at Nokia and Dr. Vincent Tao, director of the Microsoft Local, Mobile Search and Virtual Earth business unit who discussed trends in the consumer and enterprise markets for location enabled services. Held in question and answer format, the panels tapped into the expertise of the distinguished panel members and explored key aspects of the location ecosystem. The afternoon concluded with closing remarks by Kanwar Chadha, SiRF’s founder and VP of marketing, followed by the Location 2.0 Summit Awards reception and program.

Other featured speakers at the second annual Location 2.0 Summit include Masaaki Maeda, president and CEO of NTT DoCoMo; Rich Miner, group manager of Mobile Platforms for Google; Steve Glagow, vice president of Orange Partner at Orange-France Telecom; Ed Schmit, associate director of the Enterprise Developer Program at AT&T; Joe Astroth, executive vice president and general manager of Location Services at Autodesk; Magnus Nilsson, CEO of Wayfinder Systems; Niren Hiro, vice president of business development for Admob; Jerry Panagrossi, vice president and general manager of North America for Symbian, Inc.; Randy Frantz, director of Telecommunications and LBS at ESRI; Per Enge, professor at Stanford University and director of the GPS Research Laboratory; Eric White, vice president at Trimble Mobile Solutions; Dean Fledderjohn, general manager at Kyocera Wireless Corp. and Asokan Thiyagarajan, technology evangelist for Motorola. Panel moderators included Brad Smith, technology editor at Wireless Week and Marcus Torchia, Senior Analyst at Yankee Group.

This year’s Location 2.0 Summit sponsors are Diamond sponsor Microsoft Windows Embedded, Gold sponsors ESRI and Wayfinder, Bronze sponsors Locr, Motorola, Pacific Datavision, and Samsung, and Media sponsors Berg Insight, Canalys, GPS World and GIS Development.

About SiRF Technology

SiRF Technology Holdings, Inc. develops and markets location platforms based on semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications. SiRF’s technology has been integrated into a wide range of mobile consumer devices such as automobile navigation systems, portable navigation devices (PNDs), mobile phones, mobile computers, GPS-based peripherals and handheld GPS devices, and into commercial applications such as location servers, asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: wireless handheld devices such as mobile phones; automotive electronics systems, including navigation and telematics systems; consumer electronics products such as recreational GPS handhelds, mobile gaming machines, digital cameras and wearable devices; and mobile computing systems, including personal digital assistants, notebook computers, universal mobile personal computers (UMPCs) and mobile internet devices. Founded in 1995, SiRF is headquartered in San Jose, California, and has sales offices, design centers and research facilities around the world. The company trades on the NASDAQ Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.

Forward Looking Statements

Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding market adoption of location, location as an integral part of the mobile phone platform, the strategy of the award winners, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “to,” “being,” “possible,” “may,” “will,” “addresses,” “designed to,” “expand”, “provide,” “believe,” and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and should not be considered as an indication of future performance. SiRF’s actual results have inherent risks and uncertainties, including, among others, demand and market acceptance for our products and those of our customers, the market for GPS-based location awareness, risks associated with the semiconductor industry and other risks and uncertainties discussed in the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2008 and from time to time in SiRF’s SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
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Robert Brady

RobBrady

Press release: LiveViewGPS Inc. Introduces World's Smallest Portable Live GPS Tracking Device

LiveViewGPS introduces the PT-10 portable compact live GPS tracking device. Track the PT-10 live from any web enabled computer. Watch Live as the PT-10 moves along your computer monitor. PT-10 updates every 10 seconds when moving over 20 mph, or every 20 feet when walking.

Valencia, CA (PRWEB) September 8, 2008 -- With GPS devices becoming more streamlined every day, and more cell phones integrating the technology into their core products, it is growing harder to generate that "WOW" factor for new products in the industry.

The Live-Trac PT-10 from the Valencia, California-based GPS company LiveViewGPS, Inc. is ready to change that.

The PT-10, a slim, fully-functioning GPS tracking device, is the latest innovation from a company that continues to impress the consumer market. Created for professionals and consumers who need to know where it is now, The PT-10 is a Live GPS tracker that boasts incredible 10 second position updates when moving over 10 mph and updates every 20 feet when moving less than 10 mph. The device also features 90-day historical playback -- a highly useful feature that let's you know exactly where the PT-10 has been.

With its compact size, the PT-10 can move from person to person and vehicle to vehicle with ease, giving the GPS a number of potential uses -- a fact not lost on the executives at LiveView.

LiveViewGPS president George Karonis believes there is no limit to the applications for the PT-10, saying "when we designed this unit, we really thought about the end user and how they could benefit most from a small compact GPS device that tracks live. We see the PT-10 as a staple for families with young children, teen drivers and elderly family members, businesspeople who travel throughout the year and even companies that can increase efficiency by gaining a better understanding of their employees' whereabouts."

Other features and specifications of the PT-10 include:

Zone Alerts -- Set up to 20 different zones that notify the user when the PT-10 enters/exits pre-defined areas on a map.

Speed Alerts -- Received SMS text message or email alerts when the PT-10 exceeds speed thresholds that you set

Comprehensive GPS Tracking of up to 14 Satellites

A wide coverage area utilizing the ATT Digital Cellular Network

Robust average Operating Time of 8 hours while in continuous motion

Automatic PT-10 sleep mode when not moving conserves battery power

LiveViewGPS believes that the PT-10 GPS device has the power to transform the way individuals utilize global positioning systems for personal and business use.

ABOUT LIVEVIEW GPS, INC
LiveView GPS, Inc is located in Valencia, California and specializes in real time and live GPS tracking systems, GPS monitoring and management for vehicles, assets, equipment, property and persons. LiveView creates consumer and commercial based, cost effective GPS tracking solutions.
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Robert Brady

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