Tomtom price increase?

sonypc100 · Posted: Mon Jan 19, 2009 12:29 pm Post subject: Tomtom price increase?

Hi

Just noticed via some of the comparison tomtom shopping sites that the 940 which was available around the £325 mark last week are now closer to £375 also I was at Dixons in the airport 2 days ago and they were changing the instore price from £348 to £398 so it seems to have risen about £50

Are tomtom skint? Are they trying to make the 940 a premium product by pricing it higher? Is stock running low? Its rare for a gadget to rise in price once released its usually at its highest when its released then on a downward slope thereafter.

Just curious

Rich

PaulB2005 · Posted: Mon Jan 19, 2009 12:35 pm Post subject:

Don't forget Xmas is over and many high street retailers didn't report the best sales recently. It's probably the retailers adjusting the prices.

I've been watching the online prices of several TT models and have only noticed the 540 price go down over the last month. For example a 940 Go Live at Handtec is under £340 inc VAT but not inc P&P....

MrT · Posted: Mon Jan 19, 2009 12:38 pm Post subject:

Don't forget that TomTom trade in Euros and the Pound has done rather badly against the Euro over the past month or so.
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mike007 · Regular Visitor Joined: Sep 13, 2004 Posts: 70

i noticed the price increases to ,all the stores put them up at the same time,i wa after a tom tom 1 v4 and that went up by 20 pound after christmas Mad

.but after a quick search i clicked on tesco direct and got a new 1 v4 for under 100 pound Very Happy

picked it up instore as well no delivery charge Very Happy

www.tesco.com

mike007 · Regular Visitor Joined: Sep 13, 2004 Posts: 70

just checked tesco site and the 940 is for sale at £342.54 Razz

you best order 1 quick before they put the price up Exclamation

price @20th january 2009

ratman633 · Posted: Tue Jan 20, 2009 7:41 pm Post subject:

Halfords have also put up their prices, I paid £229 (Web price) for my 540 a couple of weeks ago. It's now showing £275.78 on the website. That's quite a price hike!!

technik · Posted: Tue Jan 20, 2009 9:24 pm Post subject:

Many electrical products have gone up because the UK Pound has become worthless against the Euro, and the US Dollar is not much better.

Blame Gordon Brown, not TomTom!

robbooth · Lifetime Member Joined: Jul 18, 2006 Posts: 162

bullyterrier · Posted: Wed Jan 21, 2009 7:05 pm Post subject:

sonypc100 · Posted: Wed Jan 21, 2009 7:32 pm Post subject:

In this market Tomtom needs to be very sensitive to pricing, punters will look at many price comparison sites that show pricing history and not many will be willing to pull an extra £50 of of their pocket for a product that was £50 less the week before!

253 · Posted: Wed Jan 21, 2009 11:50 pm Post subject:

MrT · Posted: Thu Jan 22, 2009 9:16 am Post subject:

When the 940 was released TomTom's price was £449, it is now £440.92 so the official UK TT price has gone down in price and not up.

The 940 when released by TomTom which is a Dutch company that trades in Euros was €499.95 and still is. The pound has fallen substantially against the Euro meaning that the TomTom store UK price should have risen from its original but it has not.

The UK wholesalers will be paying TomTom the same amount in Euros for the units but they will need more Sterling to pay the same Euro price hence they will charge retailers more. The retailers will pass on the increase to end customers.

Some people are too quick to blame TomTom.

Also the collapse of Sterling against the Euro is not the banks fault, Euro banks did the same stupid things as UK banks so both should have fallen together. It is Gordon's handling of the recession by massive borrowing against UK currency reserves that caused the Sterling collapse against other currencies.
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sonypc100 · Posted: Thu Jan 22, 2009 10:25 am Post subject:

I am not blaming tomtom, I am am saying that we are in recession and every company needs to be price sensitive. So that may mean tomtom adjusting the wholesale price to countries where a major price hike will occur due to exchange rates.

RRP is another matter as its very rarely charged on any gadgets, but the street price would rarely go up after launch, its always on a downward slipperly slope. Whether its mobiles, cameras, pdas, sat nav. laptops etc, I would struggle to find something with a £50 street price hike.

With very reasonable sat nav systems now from £50, you have to question if there is a market for a bells and whistles £449 system, I think tomtom is trying to hold onto days of old when no sat nav was less than £200.

Unless some new features are added that bring real value I think a sat nav ceiling of £299 for high end models is about right, but who knows maybe these 940's are flying off the shelves!

matthewj · Frequent Visitor Joined: Apr 03, 2006 Posts: 751

The key with the 940 is that there is little real added value in features, other than the USA mapping data as well as Europe. If you want both countries, it is probably not bad value as you'll probably pay the difference in flights between them anyway. Most people won't get any extra value over the 740 though, so I suggest that is where the majority should be considering a purchase and price variations.

MrT · Posted: Thu Jan 22, 2009 12:53 pm Post subject:

They should do an 840 which has the 940 features but only European or USA maps, not both.

Most people are not going to use the same SatNav in Europe and America, so TomTom are just making people who want the additional features buy a map they don't need. In the UK I would think a large proportion of SatNavs never leave the country.

Perhaps TomTom should sell units, may be with just a basic map and you then subscribe to the maps you require. You could then choose whether you want the bells and whistles and the regions you are likely to use.
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