HP Sponsor Safety Cameras
Date: Tuesday, October 11 @ 12:50:09 UTC
Topic:
HP's marketing department must be suffering from a shortage of suitable marketing opportunities lately. How else would you explain their decision to 'sponsor' safety cameras!
As part of a safety initiative in Dubai, HP's logo will appear on all the cities safety cameras located on its notorious highways. Quite what message HP think this sends out is difficult to fathom. The 'drive safely' message is to be welcomed but the decision to associate themselves with a device that is almost uniquely loathed not just in Dubai but everywhere else is odd in the extreme and unlikely to improve their image amongst the populace at large!
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