Nokia and Microsoft create a strategic partnership
Date: Friday, February 11 @ 13:09:12 UTC
Topic:
Today Nokia has broken some interesting news about a "broad strategic partnership" with Microsoft. Normally in the run up to MWC we do not get much of interest as the companies leave the highlights to the keynote presentations.
Not only has Nokia smashed that practice, it has also ditched the Symbian OS in favour of Microsoft's Windows Phone 7. This is quite an interesting (but highly sensible) move by the two companies. For a long time now Nokia has been by far and away the market leader in the phone market, and arguably in the SmartPhone arena too (depending on how you classify a SmartPhone). Despite the lead in numbers they have never had the success or impact that either the iPhone or Android has experienced.
Microsoft on the other hand effectively killed of Windows Mobile at last year's MWC when it announced Windows Phone 7 and also that WP7 would not be available until just before Xmas and that it was not an upgrade but you would have to get a new phone. It was seen at the time as not being the best marketing ploy. Since it's launch Windows Phone 7 hasn't been the stunning success that we might have expected.
Click here to read more...
Click here to discuss...
|
|