Skobbler launches free sat nav for Google Android phones
Date: Monday, July 19 @ 13:06:20 UTC
Topic:
 Skobbler added a new Free Navigation application for the Android platform today. In an interesting turn of events from just over a year ago when Skobbler won the prestigious Navteq LBS Challenge Award with their SatNav application they have parted ways and have adopted the new kid on the block Open Street Maps as the mapping provider.
Skobbler was the first independent company to produce a Free Turn by Turn navigation application which has been a run away success on the iPhone. With 'sales' of 82,000 apps in just four weeks the take up has been amazing.
Obviously nothing comes for free and there is a price to be paid for everything. In Skobbler's case it is funded from advertising. Adverts are displayed in locations that do not interfere with the prime purpose of navigation such as at the end of routing. This lack of revenue will also have a price, maybe in the amount of development effort that can be allocated to improving the application.
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