Would You Like Clicks With That Sir?
Date: Thursday, April 15 @ 12:22:04 UTC
Topic:
 NAVTEQ, one of the leading global provider of maps and location data, have provided an interesting insight into future GPS usage on mobile devices.
A pilot mobile advertising campaign in Finland has achieved what appears to be an extremely healthy response rate in NAVTEQ's first targeted campaign in Europe by a global brand advertiser.
The campaign enabled McDonald's to deliver mobile ads promoting cheese burgers for 1 Euro to users of Nokia Ovi Maps when they were near one of McDonald's 82 restaurants in Finland.
7.0% of the targeted consumers clicked on the ads for further details and consequently received the opportunity to see driving or walking directions to the nearest restaurant. Of those who clicked the ad, 39% selected the "drive to" or "walk to" location click-to-navigate option.
Click here to read more...
Click here to discuss...
|
|