Location Based Services Poised to Drive Rise in Free Apps
Date: Tuesday, March 30 @ 18:28:53 UTC
Topic:
 Already, an estimated 75% to 80% of all apps published in Apple's App Store are free - some rely on advertising and some on upselling their premium applications from within the app. It now looks like we're headed for an even bigger percentage of freebie apps if Apple have anything to do with it.
Online Media Daily have reported that Apple intend to launch a new advertising platform on April 7th, shortly after the launch of its much anticipated iPad on April 3rd. The large screen real-estate of the iPad is expected to attract a larger percentage of avertisers' budgets.
Following Google's AdMob acquisition for $750 million in November, Apple bought the mobile advertising developer Quattro for $300 million - both AdMob and Quattro deliver hypertargetted location-based advertising that promise great potential for advertisers interested in delivering messages based on where a mobile device user is, or what they are doing.
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