MiTAC buys Magellan Navigation
Date: Tuesday, December 16 @ 10:52:28 UTC
Topic:


pocketgpsworld.com Another shock announcement emerged yesterday with news that Magellan Navigation, the Santa Clara based US manufacturer of GPS devices including the RoadMate, Maestro, Triton, eXplorist and Hertz NeverLost ranges has entered into an agreement to sell its consumer products division to the MiTAC Corporation.

Magellan has struggled in the last few years to develop new products and whilst it remains in third place in the US behind Garmin and TomTom it was slipping badly with poor sales of it's latest devices.

MiTAC is clearly choosing the buy out approach in its drive to improve its retail presence having purchased Navman in 2007 and will doubtless hope to take advantage of Magellan's brand name in the US to improve sales of its products. Using a common product line Mio has chosen to capitalise on the use of brand names in its portfolio where they are better placed than its own. In the UK, Navman's logo adorns the device whereas in France it is Mio branded and now in the US we can expect to see Magellan logos on Mio hardware.

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