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News: Apple Antennagate - All Smartphones drop bars...
 Last Friday saw a complete turnaround in the Media Farce surrounding the launch of the Apple iPhone 4. With a simple Press Conference Steve Jobs managed to turn a media witch hunt back into an Apple loving pack of lap-dogs. So how did they do this? By offering a complete recall of the "badly designed" new iPhone? By promising a Hardware Fix?
No! It was a simple press conference where Steve Jobs laid out the facts as Apple saw them, the admission "You know, we're not perfect. We know that, you know that. And phones aren't perfect either.", followed by an offer of a free bumper (protective case) for all iPhone 4 purchasers from launch up until the end of September. But what probably quietened them more than anything was the fact that Apple opened it's doors to their testing labs, a hitherto unheard of act. Previously the media have only been allowed into certain meeting rooms on the periphery of Apple's campus at Cupertino, on Friday they were allowed into the heart of the company that prizes itself on secrecy.
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Posted on Thursday, July 22 @ 09:31:39 UTC by Mike Barrett |
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