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	News: Vodafone's Wayfinder falls victim to the culture of free Sad news today that swedish navigation company Wayfinder has closed for business. Wayfinder was an early entrant in the off-board smartphone navigation market. Customers paid a subscription fee with maps being downloaded to compatible handsets over the air as required. Vodafone clearly thought they saw an opportunity when they paid £20 million for the company on 2009. At that point location based services were seen as the next big earner but the culture of free has put paid to their plans. The availability of free Google maps with navigation (in the US) and Nokia's decision to give away free OVI Maps on their handsets has seriously affected the market. Click here to read more... Click here to discuss... Posted on Friday, March 12 @ 21:06:18 UTC by Darren Griffin


	Related Links · More about · News by Darren Griffin Most read story about : TomTom Announce Navigator for Smartphone, Symbian and Sony P900


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