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Events: Navigon steals the limelight with new products at IFA 2009

pocketgpsworld.comThis year's IFA show has finished to triumphant cries of success from the organisers. Certainly in contrast to other trade shows this year there seemed to be more exhibitors and more visitors. This in part can be explained by the fact that IFA is a consumer show rather than a trade show, and somewhat approaching one third of the attendees were of school age. The number of exhibitors was bolstered by the introduction of home appliances without which there would have been at least 25% less stands.

On a more positive side there was a very good turnout from the Far East, with Taiwan, China, Hong Kong and Korea filling their respective halls. This is a good sign for the global economy recovery as a lot of these companies have been noticeably missing from other shows this year.

From a GPS standpoint the turnout was a little disappointing. It may well be because I arrived for the last few days of the event, but I very much had the impression that this was a domestic show for Germany rather than a European event. In fact the only stand with senior staff was Navigon, which co-incidently was the only stand with anything really interesting to see. More of which later. There were 4 mainstream SatNav companies displaying in the communications hall: Garmin, Mio, Navigon and TomTom, with Mio having a reasonably small stand and the others having a more major presence. The mainly German companies Falk and Medion-Scout were also out in force.

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Posted on Thursday, September 10 @ 18:34:32 UTC by Mike Barrett

 
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