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News: Navigon pulls out of US Market

pocketgpsworld.comStory courtesy www.gpsbusinessnews.com.

Navigon have confirmed that they have decided to withdraw from the PND business in North America. CEO Egon Minar in an interview with GPS Business News blamed 'the difficult economic environment and aggressive pricing' for the decision.

Although the Chicago offices will remain open there will be a significant reduction in staff numbers. A few people will remain to support the continuing automotive and mobile phone business.

Navigon entered the US market in 2007 and by 2008 had attained the No4 position in the PND market. However the US market has suffered from very aggressive price cutting.

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Posted on Monday, May 04 @ 11:40:01 UTC by Darren Griffin

 
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