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TomTom enters the ActionCam market with the TomTom Bandit

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PostPosted: Thu Apr 30, 2015 1:14 pm    Post subject: TomTom enters the ActionCam market with the TomTom Bandit Reply with quote

TomTom has diversified into the Action Camera market introducing the TomTom Bandit. Rivalling the likes of GoPro, Movius, and Contour TomTom have joined a wealth of competitors in a lively market. The main use we have had for these type of devices is to capture video of SatNavs in action, but they can be used in all sorts of scenarios from time-lapse photography to recording rocket launches from the launch pad (one of my other interests).

The TomTom Bandit is entering an established market and needs a unique selling point. This is provided by the camera acting as a media server allowing the user to review footage and mark clips for download without having to download them onto a computer first. That way you only need to download what you really want from the camera leaving the rest of the footage on the device.

One feature of the camera is a built-in GPS function allowing the footage to be geotagged. Other sensors include motion sensor and heart rate sensor which can be used to trigger the camera.

The TomTom Bandit will be available in June priced at $399 or £300.

The full TomTom press release follows:

~ Introducing the TomTom Bandit Action Camera - just shake to edit ~

Burlington, MA, April 29, 2015 – TomTom (TOM2) today launches the all new TomTom Bandit Action Camera which makes editing and sharing videos quick and easy. Instead of spending hours downloading and sorting through footage, users can now create an exciting ‘edit and share it’ video within moments of the action.
The TomTom Bandit is the first ever camera to come with a built-in media server, eliminating the need to download footage before editing it. The camera works with a companion app, making it possible to create and share videos in a matter of minutes, simply by shaking a smartphone.

“We know that the biggest frustration people have with action cameras today is the time and effort it takes to edit,” says Jocelyn Vigreux, President of TomTom, Inc. “With TomTom Bandit we’ve cut the editing time down from hours to minutes - all it takes is a shake!”

“We took a simple, but radical approach to solving the editing problem,” says Slobodan Stanisic, lead engineer, TomTom. “With all existing action cameras you first need to download gigabytes of footage to a powerful PC, a process that can take a long time. Then you need to find the highlights, put together a story and format it. We know this often takes hours. Not with the TomTom Bandit. We have designed a camera where the footage is processed on the camera itself, making the editing process far easier and much faster.”

The TomTom Bandit Action Camera is equipped with in-camera motion and GPS sensors to automatically find and tag exciting moments based on speed, altitude, G-force, acceleration and heart rate*. Highlights can also be tagged manually with a tagging button on the camera or the remote control*.

The TomTom Bandit works with a smartphone app, which includes a superfast viewfinder. Footage can be reviewed instantly with the smartphone app thanks to the built-in media server. In editing mode, a simple shake of the smartphone instantly creates an exciting movie. Users can then easily make changes, add music and add overlays of favorite metrics, such as speed, before sharing with friends.

The TomTom Bandit Action Camera produces great quality video. It has a wide angle lens, high-end 16 MP CCD sensor and a powerful processor. It is also completely waterproof, eliminating the need for an additional bulky case. ** The steel ring mounting system has a quick release mechanism and the low profile of the TomTom Bandit looks great on a helmet.

The uniquely designed Batt-Stick combines the long lasting battery, microSD card and SuperSpeed USB 3.0. It plugs directly into a computer via USB to charge and download footage, removing the need for additional cables or adaptors.

The TomTom Bandit Action Camera will be available in June on www.tomtom.com for $399.

A premium pack will also be available later this summer including additional accessories for even more ways to enjoy the TomTom Bandit Action Camera. There will be a wide range of accessories available to purchase.

For more information visit www.tomtom.com/action-camera

Notes to editors:
Video at 1080p30, 1080p60, 720p60, 720p120
Cinematic at 2.7k30, 4k15
Native time lapse at 4k30, 1080p30 (various capture intervals)
Native slow motion at 1080p x2, 720p x4, WVGA x6
Single and burst photo up to 16MP at 10/s
Wi-Fi, Bluetooth Smart and USB3.0 connectivity
Multiple accessories
Smartphone app available on iOS only at launch. An Android version of the app will be available soon.

*an additional accessory is required
**an additional lens cap accessory is required to be waterproof up to 50 meters

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Mike Barrett
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