TomTom Partner With Ford

Darren · Posted: Tue Oct 11, 2011 3:48 pm Post subject: TomTom Partner With Ford

TomTom have partnered with Ford Europe to offer versions of their GO LIVE 1000 and 1005 models as options on Ford Ka, Fiesta, Focus. C-Max and LCV models.

The products will be semi-integrated using custom designed mounting cradles with all wires hidden and powered via the ignition.

These new products are, as yet, not available for customers in UK and Ireland, which presumably means that the cradles and installation have only been engineered for LHD markets at present but it's a positive move and news of the partnership has seen TomTom shares rise 4.9%.
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Darren Griffin

Guivre46 · Posted: Tue Oct 11, 2011 10:54 pm Post subject:

I'd guess that this is the big one for Tomtom. If the devices please customers, then TT would seem to be the leader. Interesting to have all these potential HD traffic users on the road eventually, knock on secondary congestion could be the next problem.
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Mike R [aka Wyvern46]
Go 530T - unsupported
Go550 Live [not renewed]
Kia In-dash Tomtom

worried · Lifetime Member Joined: Mar 02, 2006 Posts: 74

I always try to mount my sat nav where the passenger can get at it.

can you imagine the driver trying to do a small reprogram while on the move, they soon banned that with mobile phones, this iis worse

bomasspot · Posted: Wed Oct 12, 2011 3:54 pm Post subject:

A good idea as long as the car manufacturers keep the prices of the sat navs in relation to the costs in the shops and try to pinch a few hundred pounds more.

aj2052 · Posted: Wed Oct 12, 2011 11:37 pm Post subject:

tomtom_shareholder · Regular Visitor Joined: Apr 08, 2011 Posts: 64

I heard a Royal Bank of Scotland analyst say sales estimate of 300.000 GO LIVE devices. Not cheering yet, but if it plays out like that, that would be a serious amount.

Problem in retail is now that people are opting for entry-level (TomTom START) rather than GO LIVE models. Probably insecurity about the economy.
If tomtom can sell entrylevel through retail and the more expensive models through Ford (and others) that's fine. It can offset the retail problem.

I also tend to believe (by own experience) that in a retail store the sales people (sometimes kids) cannot really explain Live services very well. Maybe a cardealer can do that better. Also maybe the price doesn't feel as high, as you're already buying a new Ford. Plus you have no wires et all.

M8TJT · Posted: Thu Oct 13, 2011 12:28 am Post subject:

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