Tesco to Trial Trolley Dash Maps

RobBrady · Posted: Tue May 24, 2011 1:10 pm Post subject: Tesco to Trial Trolley Dash Maps

It looks like those of us who hate supermarket shopping may be in for a bit of good news. Does tapping in your shopping list on your phone and following the quickest route round your local Tescos sound good to you?

Anything that replaces my headless chicken impersonation - madly dashing around the aisles and getting nowhere fast - gets the thumbs up from me. As the Tesco tagline goes "Every Little Helps."

Tesco has announced it will soon be trialling store mapping and routing in the Tesco Extra outlet in Romford. It hopes, if the pilot is successful (please, please!), to roll out the system nationwide.

I appreciate those who shop regularly at the same familiar store will scoff, but occasional shoppers who use multiple stores are likely to welcome the app.

Nick Lansley, Head of Research and Development at Tesco.com, says: “The new service is able to show you where all your wanted products are on a store map, show you where you are on that map, and guide you round the store to pick up your products using the shortest route.”

The trial will only be available to Android users (version 2.2 or above) and volunteers are now being recruited. To take part in the Romford beta stage, write to ben.martin@techfortesco.com with subject "satnav app" for further instructions.

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Robert Brady

Andy_P · Posted: Tue May 24, 2011 1:15 pm Post subject:

It's a man thing!
I spend hours wandering aimlessly round supermarkets looking for things that NEVER seem to fit into an obvious department.

But women somehow seem to have inbuilt guidance systems for this sort of thing, I find!
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Pirate3000 · Posted: Tue May 24, 2011 2:36 pm Post subject: trolley Dash

Why not iphone users????
this tesco is my local and already is using a trial of the use of diy scanner shopping.
I would love to trial this and see just how good it is...
Sad maybe?
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ripeda · Posted: Tue May 24, 2011 2:57 pm Post subject: Trolley Dash

Not really a map though is it? In the very looses terms I suppose.

Its just a digitised store lay out. And how are you going to be able to use it realistically. If your thinking you inport it into your SatNav then forget it because remember when you step inside these metal monsters of Tesco stores any signal for anything useful, GPS or voice, disappears when you take more than 5 paces inside the store.

Don't get me wrong..... good idea Tesco but unless you're investing in technology to allow us to really make this useful so we can use it with our SatNav's then maybe a printed map we can pickup at the store entrance might have worked just as well.

Kremmen · Posted: Tue May 24, 2011 2:59 pm Post subject:

On the odd occasion I get roped into Tesco I'm quite happy going up and down each aisle in turn so I don't miss anything Smile

So as well as the one's on their mobile phones talking to all and sundry whilst blocking an aisle or checkout we now have to contend with those not watching where they are going Laughing

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Darren · Posted: Tue May 24, 2011 4:19 pm Post subject:

If it is a digitised store layout then it's a map. If it will be able to provide you with an optimised path through the store once input with your shopping list then I'm all for it. I hate having to double back because butter isn't in the milk aisle of créme fraiche isn't in the same area as cream.

And I struggle to see how you could be provided with an optimum route with a paper store guide?

No-one has even seen the app yet so isn't it a little premature to be criticising it? Let's give them some credit for looking at this at least.
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Darren Griffin

Darren · Posted: Tue May 24, 2011 4:53 pm Post subject:

They have a blog post here that says:

Darren · Posted: Tue May 24, 2011 5:34 pm Post subject:

And it is indeed WiFi. Using triangulation of WiFi Access Points to determine location:

http://m.computing.co.uk/ctg/news/1863486/tesco-experiments-sat-nav-technology-iphone-ipad
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Darren Griffin

tipso_calipso · Occasional Visitor Joined: May 24, 2011 Posts: 1

MaFt · Posted: Tue May 24, 2011 8:37 pm Post subject: Re: trolley Dash

mrfrank · Occasional Visitor Joined: Mar 06, 2006 Posts: 46

MaFt · Posted: Wed May 25, 2011 9:29 am Post subject:

no, you can have an access point without having internet connection. one of my local pub's has wifi although it's only used for the waiting staff's "buzzers" and no internet.

MaFt

spook51 · Posted: Fri May 27, 2011 7:57 am Post subject:

Once Tesco realise impulse purchasing has dropped because shoppers aren't meandering through all the aisles I reckon this will be quietly dropped - on the other hand, it could be used to guide shoppers via specific promotions.

I manage to navigate one of the largest Tesco branches in the UK (Chesterfield) without the need for a phone app. If I can do it, any idiot can.

Dodgy · Occasional Visitor Joined: Mar 04, 2004 Posts: 31

This is already available, albeit implemented differently. Just install the Tesco Finder app. You type in the products you want while at home during the week (as you run out of them for instance), store them in a shopping list. You've already told the app where your nearest Tesco is, so the app knows the layout of the store. Then the app re-orders all your items by aisle and you get full instructions on how to find that bottle of wine for instance - Aisle 22, 5th rack along, 3 shelves up.

It's easy!

Can't see the point in upping the tech if it already works.

Senyor · Occasional Visitor Joined: Sep 29, 2007 Posts: 1

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