Binatone on Shortlist for ''Most Sexist Press Release''

MaFt

Women are unable to use technology unless it is guaranteed not to break their nails, can fit in their handbag and is available in pink. While I would disagree 100% with the preceding statement, Binatone appear to view it as gospel - below are some extracts from their latest press release:

"Introducing the perfect sat nav for women... A choice of colours, suitable for a handbag and nail friendly"

"So far the market for satellite navigation is completely dominated by men and it’s time women caught on to this extremely useful technology."

"To encourage women ... Binatone has introduced the perfect system: the Carrera S350 is small and neat and slips easily into a handbag"

"it's really simple to use"

"comes with a selection of different coloured casings which can be chopped and changed to match the mood of the day"

"Getting up and running with this sat nav is effortless, particularly for women "

"and for those of you with nails to protect, there is even a helpful stylus (a wand for pressing the screen)."

"a great way ... for women to start confidently following door to door directions when driving alone."

As well as 2D and 3D mapping, full UK postcode search and a choice of male or female voices, the Carrera S350 features mp3 / mp4 player, POIs, Speed Camera data and photo viewer. The device is based on Nokia Gate5 software and NavTeq maps (UK & Ireland) and "at a suggested retail price of only £119.99 from Argos" you would probably be better off with a TomTom One or Garmin Nuvi200 for less of you hard-earned cash. Oh, and the latter is also available in pink!

MaFt · Posted: Tue Feb 19, 2008 1:15 pm Post subject:

I have since spoken to the PR agency who assure me that the press release was meant to be tongue in cheek; playing on the (incorrect) assumption that women are no good with technology. They stand by their original statement that it's practically impossible to use a touch-screen with long nails - I'm unable to comment on that one!

MaFt

Darren · Posted: Tue Feb 19, 2008 1:32 pm Post subject:

A strange statement, I'd though long nails made selecting small dialogue boxes, on screen keyboards etc easier? Indeed there is a plastic fingernail stylus accessory you can buy which slips on the end of a finger for this very purpose!

http://www.stingerstylus.com/
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Darren Griffin

mostdom · Posted: Tue Feb 19, 2008 1:40 pm Post subject:

I bite my nails so I can't be any help there either, and Pink really isn't my colour.

Wasn't it BoPeep that likes these Girly Girly Gismos!
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Dom

HERE LIES PND May it rest in peace.
Navigon 7310/iPhone Navigon&Copilot

BoPeep · Posted: Tue Feb 19, 2008 1:48 pm Post subject:

Urm, no! Bo Peep likes the manly toys, grrrr. (Unless they are in purple, of course.)

I actually have long nails and find them quite useful on my Nintendo DS when I can't be bothered to get the stylus out, so I totally disagree with the statement that long nails are a hinderance when using touch screens.

Regards,

Bo Peep.
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mostdom · Posted: Tue Feb 19, 2008 1:56 pm Post subject:

BoPeep · Posted: Tue Feb 19, 2008 2:02 pm Post subject:

I must admit, turning the fiddly little wheel on my new design iPOD Nano is not the easiest thing in the world with long nails, and neither is texting. Confused

I have to admit, I don't know many of my friends who use SatNavs unless they are their boyfriends/husbands'. I am not entirely sure that this press release would inspire many of them to go out and buy them, either!

Regards,

Bo Peep.
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TomTom 730
HTC Desire - Co Pilot Live Premium (Europe)

MaFt · Posted: Tue Feb 19, 2008 3:00 pm Post subject:

mostdom · Posted: Tue Feb 19, 2008 3:58 pm Post subject:

I'll forgive the pink drum kit because it does look cool and the pop idustry is like that.
But I am struggling with a pink nuvi in your fiesta. Next you'll be telling me it goes with the fluffy dice and beaded seat covers. Wink

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Dom

HERE LIES PND May it rest in peace.
Navigon 7310/iPhone Navigon&Copilot

M8TJT · Posted: Tue Feb 19, 2008 4:05 pm Post subject:

Not sure about the drum kit, but the drummer sure aint no Phil Collins. More hair and stuff!!!!! and much better looking than the gorilla.
See what you've started.

MaFt · Posted: Tue Feb 19, 2008 4:58 pm Post subject:

Deepfour · Posted: Thu Feb 21, 2008 2:18 pm Post subject:

Well I don't like Phil Colins and the girl isnt that inspiring so I think I would be left with the Gorilla. Shocked

I would have thought the head of Marketing at Binatone would have read the press release before it went out and realised it was likely to cause offence - I mean you know how sensitive you girlies get Wink

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