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ALK launch CoPilot Live Directions at CES

 
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MikeB
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PostPosted: Thu Jan 14, 2010 4:56 pm    Post subject: ALK launch CoPilot Live Directions at CES Reply with quote

pocketgpsworld.comApparently ALK launched CoPilot Live Directions for the iPhone at CES. I say apparently because there was no talk of it when we were on the ALK stand, it was only after returning that we noticed the Press Release.

CoPilot Live Directions is a "FREE" turn by turn navigation application for the USA and Canada. Hang on I hear you say how can this be free but there is a charge for CoPilot Live… Well the answer is that the CoPilot Live directions is effectively a demo application providing full functionality including voice guidance for 30 days. After 30 days the app will still function and provide routing but you will not get the voice guidance and you will only get a 2D map view.

To activate voice guidance again you can do an in-app purchase of $2.99 for a month or $19.99 for a year. This makes it ideal for the occasional user. Visiting the USA from abroad means you can get a free navigation app. If you revisit then all you need to do is pay the $2.99. This makes it very cost effective for the occasional visitor.

The other interesting new feature of CoPilot Live Directions is that you can now decide your map coverage using in-app downloads via WiFi. The maps are still pre-loaded before you start your trip, but now you can decide exactly what coverage you need and conserve the limited memory on the iPhone.

This app is an addition to the CoPilot Live range allowing users more choice in how they pay and manage their apps on the iPhone.

The full ALK press release follows:

ALK Announces FREE CoPilot® Live Directions™ iPhone GPS Navigation App

Free iPhone app provides 30 days voice-guided GPS navigation throughout USA and Canada, 
and then free lifetime map-only turn-by-turn guidance.

January 7, 2010 - Consumer Electronics Show, Las Vegas - ALK Technologies today announced CoPilot® Live Directions™, providing free of charge turn-by-turn GPS navigation throughout USA and Canada. Demonstrations are available at the CoPilot Live booth 35319 in the South Hall of the Las Vegas Convention Center during the Consumer Electronics Show, January 7-10th.

The app enables North American iPhone users to access a free 30 day trial of full-featured and voice-guided GPS navigation with 3D mapping. After 30 days they can choose to continue using voice-guided GPS navigation with a 12-month or 30-day subscription via in-app purchase ($19.99 and $2.99 respectively), or alternatively enjoy free lifetime use of map-only turn-by-turn directions.

In addition to breakthrough affordability, CoPilot Live Directions takes a more flexible approach to map management. As with all CoPilot products, detailed street maps are stored on the phone, not downloaded per trip. However with Directions, customers can choose how much or little of North America’s road network they wish to store on their iPhone. After installing the app, simply download your choice of map from in-app to iPhone via WiFi: either the complete map of North America (1.3GB) or individual maps of the states you need (approx 50MB).

Michael Kornhauser, Managing Director at ALK Technologies said "With CoPilot Live Directions, we are making full-featured turn-by-turn GPS navigation for iPhone more affordable, more flexible and more accessible than ever. With a choice of features, mapping and subscriptions, including free map-based directions, there’s now a CoPilot to suit all types of traveller and every level of budget."

Key features in CoPilot Live Directions:
• Free lifetime use turn-by-turn directions with automatic route calculation and 2D maps.
• Full street level maps of the US and Canada
• Detailed street maps downloaded via WiFi and stored on the iPhone, so there’s no need to rely on your data network for navigation
• Navigate to a street address or one of millions of businesses using integrated local search
• Free CoPilot LiveLink location sharing lets your friends and family know where you are via the Internet, Facebook or on-screen in CoPilot on their own phone
• 30 days free full-featured CoPilot Live navigation with Text to Speech voice guidance, 3D maps and advanced trip planning

Customers who would prefer to download the complete map of the US and Canada via iTunes rather than WiFi, can continue to do so by purchasing the lifetime use, full-featured CoPilot Live North America GPS navigation app via the AppStore.

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