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PocketGPSWorld.com Event Article |
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CeBIT 2010 : the worlds foremost digital industry tradeshow
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The last of the big spring consumer electronics trade fairs CeBIT starts tomorrow. Normally we are inundated with press releases and companies trying to book us for briefings, but for some reason this year it is pretty quiet. The main navigation companies: Garmin, Mio, Navteq, Tele Atlas and TomTom are conspicuously absent from the exhibitor list, but hall 7 still has many other companies at the show including NavNGo, and Sygic.
This year the theme is "Connected Worlds" focusing on web enabled technologies. Of course there will be broadband and Internet solutions, but of more interest to us will be "Destination ITS". This is a showcase of the wide range of intelligent traffic telematics at the show encompassing Navigation, Information, Traffic Management, Security, Entertainment and Transport. This culminates in the CeBIT in Motion forum. |
Created by Mike Barrett on Monday, March 01 @ 16:12:00 UTC
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CeBIT 2010 comes to an end and ends an era for PocketGPSWorld.com
Over the years CeBIT has changed its focus. When we first started attending back in 2004 Navigation was spread across the halls. TomTom launched the new GO all in one SatNav and the "industrial revolution" began.
Since that time things have changed dramatically from the humble beginnings to the dominance of a huge hall with massive double tiered stands, to the decision by TomTom not to exhibit a few years ago, culminating in the current state where Sygic and Mapfactor were the only 2 navigation brands in attendance (other than TomTom Work).
During this time we have also seen the introduction of more capable smartphones and the focus of the navigation business has moved back to handheld devices making Mobile World Congress and CTIA more important to our industry than CeBIT and CES. At the same time the target audience of CeBIT has swung from a very wide electronics and computing base to relatively small but niche big business users.
With the resurgence of the Consumer Electronics IFA show in Berlin in autumn it would appear that consumer electronics is now dead at CeBIT. The other thing that was very apparent, particularly in the Destinations ICT, was the lack of international flare. As it was quiet I thought I would attend the CeBIT in Motion forum only to find that all the events were in German with no catering to international guests.
For me the show was still good, not from the news reporting aspect, but from some of the behind the scenes meetings with non-exhibitors, and of course our friends from CarComm who ensured that I was properly fed and hydrated. There were still stand parties, but nothing like they used to be.
Unless things change dramatically for 2011 then I doubt that we will be attending any more CeBIT shows. It is sad as we have had some great times there and seen the birth of some wonderful products, but times change and so must we. So our coverage of CeBIT 2010 marks the end of an era for PocketGPSWorld.com.
Normally we have to scratch our heads and argue what was the star of the show. This year my job was easy, the best in show goes to the stunning Sygic Aura software. Look out for this in the App Stores in the next few weeks.
Article by Mike Barrett on Saturday, March 06 @ 16:52:18 UTC
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Sygic Announce AURA - Next Gen Nav
Sygic chose CeBIT to launch Sygic AURA. A pedestrian centric navigation package for smartphones with 3D mapping, buildings and landscapes.
"Our dream to build AURA has come true - three years of development has resulted in a product that completely differs from others on the market." said Michal Stencl, CEO of Sygic."We are happy to announce it now and here, in the world that asks: "What is the future of LBS?". We simply trust it is AURA - one tool that combines navigation for pedestrians and drivers and lets users learn all about cities: where to go, where to stay and where to meet there. AURA keeps you on track whether your journey is by car or on foot, with the information you need at-hand, always available, without a mobile connection. Drive, walk and meet - AURA presents one incredible, beautiful package."
More information including pricing and availability will be available at aura.sygic.com.
Article by Darren Griffin on Wednesday, March 03 @ 09:45:11 UTC
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