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CES 2009: Interview with Navteq Traffic collection and distribution



Traffic is always a hot topic. As our navigation devices evolve we are demanding faster, better and more accurate information for our journey, traffic data is probably the most important data element for navigation devices after the maps. There are a number of ways to collect and distribute the traffic information. We stopped off at the Navteq booth so that Lutz could grill Alex a Marketing Manager for Navteq Traffic on how Navteq have implemented the collection, aggregation and distribution of traffic information. If you watch the video closely you will see the first implementation of an advertising based revenue model. This is on a Garmin and allows the display of location aware adverts in a meaningful and safe manner. Could this be the way forward for our value added services? Would you be prepared to be advertised to rather than pay a subscription?


Comments
Posted by ccsnet on Fri Jan 16, 2009 7:11 pm Reply with quote

Great interview - I love this sort of thing.... may you guys can do the same but with Trafficmaster & ITS when you return ?

Terran

http://www.letscommunicate.co.uk/carpc/

  
Posted by MikeB on Fri Jan 16, 2009 7:59 pm Reply with quote

ccsnet Wrote:
Great interview - I love this sort of thing.... may you guys can do the same but with Trafficmaster & ITS when you return ?

Terran

We did try doing something with ITS, but dates didn't work out. I will try and arrange something when I return to the UK. I doubt it will be before the middle of March as there is Mobile World Congress in Barcelona and CeBIT in Hannover all occurring within a couple of weeks of my return.

Mike Barrett

  
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