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News: TomTom sets out plans to beat fall in PND sales
TomTom is taking steps to halt the fall in sales of dedicated personal navigation devices which have fallen victim to the popularity of smartphones and navigation app.
Starting with an advertising campaign on radio stations and via social media networks, the Dutch navigation company is hoping to turn around the continuing fall in PND sales but it's hard to see how this can be turned around now.
Fewer customers see the benefit in buying a dedicated device when their smartphone can provide the same functionality. Most smartphones come bundled with free navigation apps and both TomTom and Garmin have smartphone apps that replicate, and in many cases, better the user experience thanks to internet connectivity for services such as Google Search and Traffic.
TomTom are investing heavily in the fitness market, one of the few areas which is enjoying year on year growth, and they continue to focus on securing deals with car manufacturers to get TomTom solutions embedded into the dashboard.
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Posted on Wednesday, January 22 @ 16:26:16 UTC by Darren Griffin |
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