Nestlé Promotion - chocolate bars fitted with GPS Trackers

[Darren]

Nestle have launched a Willy Wonka style promotion in the UK with six lucky people winning £10,000 each.

The rather creepily named 'We Will Find You' promotion involves KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, and Yorkie Milk chocolate bars. Six have been fitted with a GPS tracker which will activate when unwrapped. A team will then locate you and hand over £10,000!

A secondary promotion has 3,000 posters with NFC and a QR code. Smartphone users will be directed to a mobile landing page where you can enter a competition with 2,000 x £10 prizes. The mobile site also informs people how many of the six GPS-fitted bars are still to be found.

Source: www.nestle.co.uk
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Darren Griffin - Editor
I ran the 2013 London Marathon in support of the National Autistic Society see here.

[IanS100]

[MaFt]

I heard a rumour that they also have cameras and microphones in the trackers so the police can use it as evidence while chomping on a KitKat Chunky whilst driving

Sounds like a fun competition - might go grab me an Aero :D

MaFt
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[MaFt]

Here's their advert for it:

http://www.youtube.com/embed/sk2Lfgh1c4Q
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[Anita]

[M8TJT]

[boblister]

Bit worried now I might bite into a Yorkie and get a mouth full of TomTom

[nimpy]

Let's hope that a lorry driver is'nt going to open one whilst driving down a country lane in case he gets jammed, because he's bound to blame the chocolate bar for his mishap. Well that gets us off the hook for once?

[Darren]

[Anita]

That's because you're a man, Darren.

When a woman wants chocolate she wants if NOW!
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Anita
TomTom GO 720 with RDS-TMC
App: v9.510
Map: v910.4892 UK & RoI

[Thomasba]

For those old enough to know what I'm talking about Marianne Faithful would have been surprised

[bmuskett]

Mars bars aren't included in this promotion. But that story wasn't true anyway.