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Pocket GPS World :: View topic - CeBIT 2008 - What Do We Want To See Announced?
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CeBIT 2008 - What Do We Want To See Announced?
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G1LIW
Lifetime Member


Joined: Jun 19, 2006
Posts: 212
Location: Sahrf Lunnon ;)

PostPosted: Sat Mar 08, 2008 12:46 am    Post subject: Reply with quote

Not that I expect any of their people to be reading this, but I'm addressing it to the Board of TomTom in this public forum, as a form of open letter of complaint.

Dear TomTom Board of Directors,

Nice going, folks: Your execrable, scatological, intransigent, lacklustre, and frankly fluid-poor attitude to your (formerly loyal) customer base is even more arrogant than MicroSoft, and that takes one hell of a of of work to achieve, as I'm sure you will readily agree.

I'm a man of my word, TomTom. You have had eighteen months to fix your ways and actively support your last PPC/Smartphone product, as other GPS Navigation producers have been doing for theirs. You did not.

I personally gave you until the end of CeBIT 2008 to make any form of statement regarding the PPC and/or Smartphone versions of your navigation software (currently at version 6), and yet you continue to neglect to inform your customers why you were and continue to fail to support said product range.

18 months is long enough a piece of time-based rope with which to hang yourselves. As customer service and Press Relations exercises go, that's one monumentally massive failure to communicate, and that's putting things rather mildly.

As a result of your complete and utter failure in this regard, and as strongly pointed out in my earlier post on this very forum thread, I will no longer purchase your products, and will, come my current satnav (TomTom version 6 for PPC) upgrade / replacement time, furnish one of TomTom's several competitors with my custom instead. No loss, you might say: I beg to differ. Word of mouth alone is a powerful marketing weapon. Viral negative marketing (of which this open letter is an example) is even more powerful.

Well done, TomTom. From being a loyal customer ready to plug your products to all and sundry, I am now diametrically positioned the other way: I will actively steer potential customers away from your products now, and for the foreseeable future.

Nice job, guys: It takes a really special talent to hack off a loyal customer like that.

Yours sincerely,

Roger Stenning
Formerly loyal TomTom customer.

PS: I doubt I'm the only former TomTom customer who feels this way. I am however, I suspect the first to put it into quite the scathing and sarcastic words that you see above. Look to your share price, ladies and gents. I suspect it might take a hit in a while from lack of sales.
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topgearuk
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Joined: 05/03/2003 23:24:22
Posts: 33
Location: United Kingdom

PostPosted: Sat Mar 08, 2008 9:34 am    Post subject: Reply with quote

Darren wrote:
Hmm I wonder if the fact that Nokia have purchased Navteq and TomTom use TeleAtlas has anything to do with this?


I would have thought this would have given them even more reason to release a compatible version, TomTom would increase it's sales and market share thus impacting on there competitors (Navtec) market?
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Darren
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Joined: 11/07/2002 14:36:40
Posts: 23848
Location: Hampshire, UK

PostPosted: Sat Mar 08, 2008 9:46 am    Post subject: Reply with quote

It was a tongue in cheek comment, they have not announced any new products for PDA/Smartphone as yet.
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Darren Griffin
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