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TomTom Partner With Ford


Article by: Darren Griffin
Date: 11 Oct 2011

pocketgpsworld.com
TomTom have partnered with Ford Europe to offer versions of their GO LIVE 1000 and 1005 models as options on Ford Ka, Fiesta, Focus. C-Max and LCV models.

The products will be semi-integrated using custom designed mounting cradles with all wires hidden and powered via the ignition.

These new products are, as yet, not available for customers in UK and Ireland, which presumably means that the cradles and installation have only been engineered for LHD markets at present but it's a positive move and news of the partnership has seen TomTom shares rise 4.9%.




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Comments
Posted by Guivre46 on Tue Oct 11, 2011 9:54 pm Reply with quote

I'd guess that this is the big one for Tomtom. If the devices please customers, then TT would seem to be the leader. Interesting to have all these potential HD traffic users on the road eventually, knock on secondary congestion could be the next problem.


Mike R [aka Wyvern46]
Go 530T - unsupported
Go550 Live [not renewed]
Kia In-dash Tomtom

 
Posted by worried on Wed Oct 12, 2011 8:30 am Reply with quote

I always try to mount my sat nav where the passenger can get at it.

can you imagine the driver trying to do a small reprogram while on the move, they soon banned that with mobile phones, this iis worse


 
Posted by bomasspot on Wed Oct 12, 2011 2:54 pm Reply with quote

A good idea as long as the car manufacturers keep the prices of the sat navs in relation to the costs in the shops and try to pinch a few hundred pounds more.


 
Posted by aj2052 on Wed Oct 12, 2011 10:37 pm Reply with quote

Quote:
I always try to mount my sat nav where the passenger can get at it.

can you imagine the driver trying to do a small reprogram while on the move, they soon banned that with mobile phones, this iis worse


I have to agree, presently using the Brodit clip on the vent lh side of steering wheel on my current Focus and looking at ordering new Focus or Mondeo in the next few weeks i checked for Brodit options and it seems that this an option for Brodit on these models, personally i feel that they obscure the Screen view too much. presntly my unit is below screen level and has no problems with signal pickup.


Moto G 2nd gen, Sygic 16.2.12, Navigon 5.7.1

 
Posted by tomtom_shareholder on Wed Oct 12, 2011 11:16 pm Reply with quote

I heard a Royal Bank of Scotland analyst say sales estimate of 300.000 GO LIVE devices. Not cheering yet, but if it plays out like that, that would be a serious amount.

Problem in retail is now that people are opting for entry-level (TomTom START) rather than GO LIVE models. Probably insecurity about the economy.
If tomtom can sell entrylevel through retail and the more expensive models through Ford (and others) that's fine. It can offset the retail problem.

I also tend to believe (by own experience) that in a retail store the sales people (sometimes kids) cannot really explain Live services very well. Maybe a cardealer can do that better. Also maybe the price doesn't feel as high, as you're already buying a new Ford. Plus you have no wires et all.


 
Posted by M8TJT on Wed Oct 12, 2011 11:28 pm Reply with quote

tomtom_shareholder Wrote:
I also tend to believe (by own experience) that in a retail store the sales people (sometimes kids) cannot really explain Live services very well. Maybe a cardealer can do that better.
They can't from my personal experience and what you can read on this and other sites Sad
tomtom_shareholder Wrote:
Also maybe the price doesn't feel as high, as you're already buying a new Ford. Plus you have no wires et all.
But how much are you prepared to be 'wire free'. Probably as much as the market will stand, and be a ludicrous amount more as an extra than as a stand alone Shocked


 
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