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Satnav Supper Ordering Your Food Via SatNav


Article by: rob brady
Date: 1 Mar 2012

pocketgpsworld.com
Thanks to developments in Japan, drivers could soon be getting their hands on their hamburgers much quicker by ordering it through their satnav system.

According to the Telegraph, a highly advanced in-car "Intel Transport System" (ITS), which is already being used in Japan for navigation, will now use wireless to allow drivers or their passengers to select items off a Mcdonald's menu thus allowing them to order their dinner before they physically reach the establishment.

The function is only available when drivers are within a set distance (of a couple of kilometres) of the restaurant, with the options chosen on the satnav screen relayed through the ITS network to the relevant establishment.

If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive.

McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines.

Whilst the system is initially going to be trialled in Japan - with the first test of the system planned for next month - a more widespread implementation is expected with ITS UK eager to introduce a similar system on British roads.

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Comments
Posted by Guivre46 on Thu Mar 01, 2012 10:48 pm Reply with quote

News Team Wrote:
McDonald's was chosen by ITS because of its network of easily accessed drive-through facilities. This means users will be able to order and collect their food as part of their normal journey, making the decision to purchase a take-away less disruptive to general driving routines.


Oh, no money changed hands then? Who'd have thought food could get even faster?


Mike R [aka Wyvern46]
Go 550 Live, Go 530T, One XLT WE, I'd also like something new that works.
Mean as custard

 
Posted by RobBrady on Fri Mar 02, 2012 10:38 am Reply with quote

Guivre46 Wrote:
Oh, no money changed hands then?

Possibly, but not necessarily so. If the trial works well, both companies could profit substantially from it, so it could have been a freebie.


Robert Brady
Editor, Pocket GPS World
The Premier GPS / SatNav Resource for News, Reviews and Forums

 
Posted by MaFt on Fri Mar 02, 2012 10:54 am Reply with quote

I actually quite like this idea although without paying up front I can see it being abused!

Having said that, I think a better way to carry it out would be a mobile website that hooks into any device's GPS location rather than a navigation device - we've already got lots of silly stuff on a NAVIGATION device Wink

MaFt


I have the flat cap, just need a whippet...

 
Posted by JG on Thu Mar 08, 2012 7:31 pm Reply with quote

I think they have a long way to go.

I would be more impressed if they could deliver the Big Mac into your car via your gps device ......


 
Posted by GerryC on Thu Mar 08, 2012 9:59 pm Reply with quote

News Team Wrote:
If the user uses an e-wallet or e-payment scheme, then payment could even be taken automatically, to make the process even less disruptive.

I read this as meaning that you did have to pay. It's just a question of paying as you order or on collection (no pay, no grub). Swiping a NFC enabled phone/card when picking up the burger is already available.

Sorry, I've got an image in my head of a non-stop drive-thru where everything is dropped through the sunroof as you pass by. Confused

Gerry


Gerry
TomTom730T
Cameralert for Android
Brodit ProClip mount

 
Posted by Darren on Fri Mar 09, 2012 7:53 am Reply with quote

And it's not technically difficult to do, even without NFC.

PizzaExpress allow you to pay for your restaurant meal using a smartphone and a PayPal account. MacD's could offer the same service, load the app, order your food, make your payment and then join the drive-in queue.

The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food!


Darren Griffin - Editor

 
Posted by MaFt on Fri Mar 09, 2012 4:54 pm Reply with quote

Darren Wrote:
The bigger questions is, given our growing waistlines, why is it so difficult to park and walk the 10 yds to order your 2,000 calorie food!


They're my calories and I will spend them how I please!


I have the flat cap, just need a whippet...

 
Posted by JG on Sun Mar 11, 2012 12:26 am Reply with quote

Deliveries can take on a new meaning. With the new tech on your phone, you can be "found".

So after you order...... 10 minutes later I can see the pizza delivery boy on his motor bike, delivering you your pizza at 70 mph in the fast lane, with Mr Stobart closing in on him from behind...........


 
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